In The Style Cashback Offers & Discounts

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In The Style Cashback

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In The Style

In The Style bring you the very latest trends from the catwalk and celebrity world at amazing prices. is the exclusive home of the amazing By Lauren Pope collection and #Nostalgia by Charlotte Crosby. Remember: fashion fades, style stays.

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In The Style — The Latest Women's Fashion

In The Style Logo

In The Style have been offering their customers the chance to keep up with the hottest trends in women's clothing since 2013. They offer the latest fashion at prices they consider to be reasonable, while the British brand, which is not afraid of the spotlight, is also a favourite with celebrities — and they've collaborated with many.

Their aim is to ensure their customers feel confident enough to take on the world in their clothing by making sure they feel great about how they look. They're all about fast fashion and the fact new styles are added to the website on a daily basis means you'll have no trouble keeping across those must-have items for the current season as you'll be able to get your hands on hotlist styles before anyone else.

Browse collaborations with the likes of Dani Dyer, Sarah Ashcroft and Charlotte Crosby, and refresh your wardrobe with the hottest celebrity inspired designer looks. They offer a 10% student discount and easy returns, while you can save all year round with our In The Style discount codes — if available — and cashback deals if you become a member today.

Womenswear Collection

Whatever your personal style or individual taste, you can be sure In The Style will have the latest women's fashion looks available to buy online. Stay on top of your game with blouses, crops and camis you can pair with jeans, skirts or trousers, while you can layer up in everything from casual jackets to winter coats.

Discover stylish winter knitwear, playsuits and jumpsuits for nights out on the town or sweats, hoodies and leggings perfect for going to the gym or curling up on the sofa. The range of In The Style dresses includes everything from floral, lace and wrap dresses to shirt, maxi and evening options in a host of colour and size choices, while you can shop for basics and stock up on your wardrobe essentials. In The Style's collection of womenswear also includes lingerie, swimwear, nightwear and their Curve plus-size range.

In The Style Features

Company History

Adam Frisby started In The Style from his bedroom in 2013 when he was 27, with his idea being to establish a business which combined fast fashion, social media and celebrity.

Despite having left school at 15 with no qualifications, and having no experience in fashion, he was determined to build a successful brand. In The Style was launched with just £1,000 of savings and six dresses bought from a local retailer. He sparked interest through competitions to win dresses and contacted celebrities in the hope of generating some free promotion.

The six dresses soon became 12 and the brand has continued to expand ever since. Their first big break came via a collaboration with The Only Way Is Essex (TOWIE) star Lauren Pope, which resulted in a boost in sales and increased press coverage when it went live in 2014.

They now have their headquarters in Salford and a growing workforce which includes designers and garment technologists. Turnover hit the £15 million mark in 2015, while they reached one million followers on Instagram in 2017.


In The Style have collaborated with many celebrities to produce collections which reflect their own personal style tastes.

If you follow Instagram queen Sarah Ashcroft, her range, which includes a blue London V-neck colour block cropped jumper, will ensure you can glam it up in both everyday and party pieces to up your selfie game, while you can also rock the sports-luxe vibe.

The Laura Jade Stone collection features sophisticated smart tailoring you'll love, while if your style is more in line with Dani Dyer, you'll find slogan tees and printed dresses. Add some Essex glamour to your wardrobe with Billie Faiers pieces which will keep you on-trend through the seasons, while if you're more Chelsea sophistication, the Binky Felstead collection includes cute dresses, jumpsuits and swimwear.

Shop for Charlotte Crosby activewear and work out in style, while In The Style have also teamed up with La'Tecia to offer the hottest trends in sizes 14-28.

Footwear & Accessories

Whatever you're wearing, every outfit works better with the right shoes and accessories, and the In The Style UK website can provide you with everything you need to complete your look.

When it comes to footwear, you'll find the latest looks and celebrity inspired trends for the current season, whether you need a pair of statement heels, summer sandals or over the knee boots. If you need shoes, you can choose everything from wedges and flats to trainers and espadrilles, while if boots are more your thing, you can opt for ankle or sock styles.

The extensive collection also features flatforms, sliders, party shoes and cosy slippers for lounging around the home. Once you have your outfit and shoes sorted, all you'll need then is some key accessories.

Make sure you look your glamorous best with their beauty products, which include lipsticks, eyelashes and tanning mousse, while you'll find cross body, clutch and shoulder bags galore. You can also complete your look with jewellery, sunglasses, belts and more. Whatever you need, don't forget to check out if we have any money saving In The Style discount codes and cashback deals.


If you've been invited to a party, a day at the races or a wedding, you can be sure In The Style have the perfect outfit for any occasion.

Whether you're looking for a sparkly dress for your Christmas party or something spooky yet sexy for a Halloween get-together, the fact new arrivals land on the website on a daily basis means there's always something new to tempt you.

Search the In The Style UK website by category for cosy autumn and winter essentials which will keep you looking hot as the temperature drops, plus sizzling summer styles for you to wear on holidays abroad. Browse Party and Prom shops if you need glamorous In The Style dresses, or their Going Out Glam collection for dinner dates or nights out with the girls.

Grab some festival essentials such as skirts and crop tops, while you can also update your workwear wardrobe with fashion designed for the office. Wherever you're going, you can ensure you turn heads for all the right reasons during your festivities and celebrations.

Cashback terms and exclusions

What will stop me getting cashback?
  • Using a promotional/voucher code not posted and approved by TopCashback.
What else is essential?
  • Purchases must be completed immediately and fully online.
  • This merchant calculates cashback excluding VAT, delivery and any other charges.
What to do when
  • A "Missing Cashback" query must be submitted within 100 days of the transaction, if the transaction does not track automatically.
  • We will make all reasonable endeavors to secure the payment of commission on a transaction but we do not and cannot make any guarantee in this regard.

See also our general terms & conditions.

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