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Give you four-legged friend nutritious food designed specifically for them for less by taking advantage of our superb cashback deals. The aim of is to provide pet food which can change the lives of dogs and their owners for the better. In 2013, they set about creating a better, smarter and simpler way for people to feed their dog.

After a year of research, they launched a service which allows every single dog to have their own unique, fresh blended food which is as individual as they are. The service is backed up by their animal nutritionists and vets, who have more than 30 years of experience in dog nutrition.

As well as tailor-made dry food,'s dog food range includes puppy food, wet food and food treats and chews, as well as foods for older dogs and products for pets which are hypoallergenic or have sensitive stomachs. As well as being able to save when you sign up to TopCashback by filling out the form further down this page, you may find an offer code on their website which will entitle you to a two-week free trial with £1 delivery. Homepage Screenshot

How Works's unique algorithm allows them to tailor recipes to specific dogs. Through a two-minute nutritional consultation, during which you will tell them about your pet's breed, age, physical condition and energy & activity levels, as well as health issues, exclusions and any allergies, they will calculate their exact nutritional requirements.

Once this has been completed, will hand-blend a selection of high-quality kibbles - from more than a million possible combinations - to create an optimised balance of nutrients just for your dog. As your dog ages, their nutritional needs will gradually change as well.

What's great about is that their blend evolution process carefully and automatically adjusts the balance of nutrients like fibre, protein, carbohydrates and fat in your dog's blend in line with their changing nutrition needs. When you receive your first delivery, it will include your dog's menu card, which will provide information about their feeding plan and how much you will need to give them each day.

You will also receive a Perfect Portion Scoop, which will allow you to feed them easily and accurately. Should your dog be either overweight or underweight, the controlled portions will help them get back to their ideal size. will send you the correct amount of food for your dog each month so they will know when to deliver you next bag and ensure you never run out. Features

  • Food

      A tailor-made diet will provide your dog with optimised nutrition, meaning you will be helping them lead a healthy and happy life.

      As well as being tailored to the exact requirements of your dog, the diets will help reduce the buildup of plaque and tartar, and provide a high nutrient content.

      The fact they use high-quality ingredients means that each individual blend they create is 100% complete and balanced. They never add artificial colours or flavours - only essential nutrients such as vitamins and minerals, where required.

      The meat and fish in their blends are a natural source of high-quality proteins and fatty acids, which are great for supporting a healthy skin and coat, while carbohydrate-rich ingredients such as brown rice, potato, maize, oats and wheat will provide fibre and energy.

      All of their dry dog food is made in the UK and they try to source as many ingredients as locally as possible, while every delivery they receive has to pass rigorous quality checks. As well as dry food, also offer a range of tasty, slow-cooked wet food recipes which will complement the dry food and add variety and texture to meals.

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Terms & Conditions
  • What will stop me getting cashback?
    • Using a promotional/voucher code not posted and approved by TopCashback.
  • What else is essential?
    • Purchases must be completed immediately and fully online.
    • Cashback may only be paid on the net value excluding VAT.
  • What to do when
    • A "Missing Cashback" query must be submitted within 30 days of the transaction, if the transaction does not track automatically.
    • We will make all reasonable endeavors to secure the payment of commission on a transaction but we do not and cannot make any guarantee in this regard.
Please note the terms & conditions above are in addition to our general terms & conditions



Tailored dog food from
A kibble recipe made just for your dog
Supports good dog health, from tummies, skin and shiny coats, to joints and more
You get a portion scoop included
Delivered to your door every month on subscription.


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