
LEGO bricks help children shape their own worlds and be the masters of reinvention. With LEGO, children will enjoy constant discovery and the possibility to create something new every time they play with it. Your child can develop their own imagination and be creative, combining logic and reasoning with playfulness in order to come up with new ideas.
Whether playing on their own or with family and friends, they’ll learn through being curious and by experimenting, learning new skills while putting things together in different ways. LEGO bricks allow kids to build, take apart and then rebuild in any way they want. In fact, playing with LEGO toys will begin to release a child’s potential, from the moment they pick up their first brick.

Explore and Create Different Worlds
With LEGO, the possibilities are endless, as they give children the chance to explore and create many different worlds and themes. They can be the hero with LEGO Spiderman and LEGO Batman, or delve into the world of their favourite movie with DC Super Heroes, Disney+, Frozen 2, LEGO Harry Potter, Jurassic World, a LEGO Star Wars set, Toy Story 4 or LEGO Movie 2 sets. Take a look at Classic LEGO sets which will get them started, or they can build a world of their own with LEGO City sets. LEGO Creator Expert and Creator 3-in-1 let your child experiment with houses, vehicles and animals, while they can unleash their creative powers with LEGO MINDSTORMS EV3, with which they can build robots which will walk, talk and think.
Pick up Minifigures from the online LEGO shop if they want fun characters, while LEGO Technic will give your child a real challenge. They can jump into a world of creativity and fun with LEGO Dots, while LEGO Originals celebrate a legacy of sets, features and play. If you’re buying LEGO as a present and really can’t decide, why not look at their LEGO gift cards? Whatever you’re thinking of getting, take a look at the LEGO sales offers section and you might find some LEGO vouchers or an exclusive online deal which will allow you to save on great products at LEGO Store. You can also use our cashback deals to get yourself a LEGO discount.
Lego.com Winter Sale
Here's what we found happened last year:
This winter, LEGO are giving fans the chance to expand their collections without breaking the bank. We’ve been checking out last winter’s deals to get us in the mood for similar savings in January 2024.
During the last LEGO January sale, customers were able to get some amazing free gifts when they spent above a certain amount. For example, to celebrate the Year of the Rabbit, customers who spent £80 received a free LEGO Lunar Year of Rabbit set, consisting of 194 pieces and suitable for children aged eight and above.
LEGO Insiders (previously known as LEGO VIPs) had their own exclusive benefits during last year’s LEGO January sale. Insiders who spent £220 or more were gifted the LEGO Houses of the World set. This detailed and intricate model has 348 pieces and is ideal for adults and children aged 12 and above. Joining the LEGO Insiders community is free, so if you want even more exciting rewards and discounts like these, why don’t you sign up?
If you're looking to find a LEGO winter village for sale or any other exclusive sets this year, it’s worth keeping an eye on the upcoming Winter Sale. Don’t forget to shop via the TopCashback site to save even more money in the form of cashback.