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Get up to 10% of your purchase back when you shop with Iceland Join TopCashback Free
Get up to 10% of your purchase back
when you shop with Iceland

Iceland Reviews

If you’re thinking of shopping online for groceries and earning cashback in the process with us, you should take a look at the Iceland review feedback below. While there are a few negative responses, the majority of the feedback is very complimentary, with one member saying: “I would definitely rate Iceland as it was a breeze getting cashback. Top retailer in my opinion.”

Plenty of other people have commented on the cashback process, with many highlighting how quickly it tracked and was paid out, as well as how reliable they are when it comes to payment. Some of the feedback you’ll find includes “top merchant, always pays”, “fantastic fast paying supermarket”, “it was very easy to earn cashback” and “easy — always paid quickly and good offers on the cashback”.

Other Iceland reviews concentrate on the great prices and excellent delivery service offered. One shopper said: “Great prices on offers and excellent delivery — highly recommend.” Other remarks include “very easy — told me exactly when my order was coming and it came on time”, “great prices and a good service” and “excellent experience”. Log in to review

Iceland Reviews
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Great supermarket, CB % fairly low but soon adds up with regular ordering
My most recent payout from Iceland was on 23 July 26 for a purchase on 19 June 26 - so, just over a month. I'm a regular customer, always order via TCB/Iceland WEBSITE (DO NOT USE THE APP!!! - as it clearly says CB cannot be earned that way! (so massive lump sum payments don't apply to me - but I've used Iceland for many years (started in 2020 covid lockdown, in a different hometown, as they were the ONLY shop I could reliably get a delivery slot with!) and never looked back. Only issue I've ever had is that sometimes the delivery tracking page doesn't load or update - I will (almost always) get the delivery advisory notification text - but sometimes I won't know when they're coming til they turn up if I can't see where the van is on the map ... (but always within the time slot booked). As a merchant, they are good value for money, if not as cheap as the 2 well-known 'budget' stores (who don't deliver). But their bundle deals are the cheapest way to shop, their delivery charge is either 'free' (above minimum spend) or, if ordering 'same-day', no more expensive than other supermarkets. As I can't often get to the other stores to shop in person I find Iceland a more than acceptable, convenient alternative. And their food is excellent quality and delicious!
  Strapt4Cash | 04 Aug 2026 Report Abuse
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Iceland don't payout !
So you are a new customer and you think your going to get cashback ?... Think again you will definitely not get any cashback and NO you won't be the exception that gets it ! I was expecting £17.29p and got ZERO !... ITS DISGRACEFUL TRETUROUS DECEPITON... I won't be falling for their scam again... I'm furious
  Johnbgood | 23 Jul 2026 Report Abuse
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Returning customer
Declined cashback for no reason. Didn't items or use a voucher.
  RaeNeko | 23 Jul 2026 Report Abuse
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Got slower
Icelands was quite quick with paying cashback but in the last few months they have got slower and slower....Still not the slowest but still slow got to keep chaseing up.
  sdd_uk | 13 Jul 2026 Report Abuse
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Declined for no reason
I was a new customer to Iceland , placed an order and cash back was pending for a couple of months before being declined. Seems to be a common occurrence for Iceland. Won’t be using again.
  Amberthomas90 | 08 Jul 2026 Report Abuse
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Cashback DECLINED 3 times like many others on here
Cashback DECLINED 3 times like many others on here
  paulvick | 28 Jun 2026 Report Abuse
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Doesn’t pay the offer online
I had £18 pending for 6 weeks then when it paid they changed it to £1 so that isn’t 18% Cashback on my order of over £100, they shouldn’t be allowed to falsely advertise
  Member11129879084308 | 28 Jun 2026 Report Abuse
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Declined by the retailer
My first order with them, followed all instructions. Declined by the retailer month later without any explanation.
  Gregorsky | 28 Jun 2026 Report Abuse
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Avoid using Iceland
Was due £7 cashback as a new customer, waited 6 weeks for payout to find it has been reduced to 41p! I have submitted a claim, waiting to here back. Iceland should not be allowed to promote on TopCashBack! Not had an issue with any other business on here
  Chadders123 | 28 Jun 2026 Report Abuse
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Never pays out cashback
Declines cashback in blocks spaning weeks of shoping orders every time. this brand should be removed from Topcashback site permanently
  PMB1971 | 26 Jun 2026 Report Abuse
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Don't bother
Will claim they weren't seen as final touchpoint despite no other affiliate being used - don't expect cashback
  KSam17 | 03 Jun 2026 Report Abuse
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Declined for no reason
Claim gets denied for no reason - in spite on the fact i made the purchase following the terms and conditions. Very disappointing.
  Eminent1 | 01 Jun 2026 Report Abuse
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Waste of time
I shop at Iceland probably twice a month and every purchase this year has been declined.
  IIvIIitch | 24 May 2026 Report Abuse
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Disgusting
Signed up as a new customer and placed a £120+ order. Was promised £19 cashback. Guess what, they gave me £1!!!! What a disgrace. I actually screenrecorded the process of making a new account and placing my order so will be taking this further.
  Cookie2014 | 20 May 2026 Report Abuse
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My Second time declining the cashback, 18th time within my network…
Why bother offering cashback and not giving it? Last time apparently it was my fault that clicking from the site didn’t register properly, but honestly Iceland, second time round, paid extra care to ensure nothing could interrupt; no other tabs open, cookies clear led and permission enabled, followed all the steps from last times recommendations. It’s not even worth raising a claim as I know they’ll blame me again. Useless “partner” that myself and 6 family/friends have had the same issue with. Won’t bother shopping with them anymore, waiting months to be told that they’re not going to pay your £1.05 cashback.
  DangerousBeans | 19 May 2026 Report Abuse
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Misleading cashback
Advertised as being around 16% for new customers and even when the transaction was finalised the amount expected to be payable was correct. However now the funds can be transferred, it's conveniently changed to be around 1% with no explanation. Judging by the amount of reviews that state the same, this is one company who I would clearly avoid unless you like to be disappointed
  seanyboi1989 | 19 May 2026 Report Abuse
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First order
Was supposed to get 16% cashback on first order initially tracked then only paid out 1% refused to pay 16% as promised .
  zurich4 | 05 May 2026 Report Abuse
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Do not waste your time
I was a new online customer, set up a brand new account, spent £64 - received £0 Cashback as the claimed I was not a new customer? Raised a missing claim complete waste of time
  S66PHB | 29 Apr 2026 Report Abuse
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Not good
My cashback got declined. No reason why
  Gemz8989 | 28 Apr 2026 Report Abuse
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Was promised 20% new customer cash receive 1%
1% instead of promised 20%
  lukaszeldupa | 19 Apr 2026 Report Abuse
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Problematic for Cashback
Regular issues with tracking, and the last few manual reports I've made have been rejected.
  Nem_B | 14 Apr 2026 Report Abuse
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Terrible
They always decline. Customer service do nothing
  Janine0212 | 02 Apr 2026 Report Abuse
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GREAT!!
Excellent!! Quality goods at good prices and Cashback!
  488179568539 | 28 Mar 2026 Report Abuse
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Unreliable Payouts.
Had multiple amounts of cashback declined by Iceland recently. There's no valid reason that these transactions should be declined. Disappointing.
  Dc8 | 25 Mar 2026 Report Abuse
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Declined my payout
I don’t know why, did a large £100+ order through Iceland on top cash back, payout has been declined.
  katesloulou | 24 Mar 2026 Report Abuse
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