
Shop at Iceland UK online and find incredible deals on frozen products, fridge fillers, everyday essentials, and more. With countless items for less than £1 and new Iceland offers every week, there’s a reason it’s often voted the UK’s favourite online grocery service. Use our site to find Iceland discount code and cashback offers to save even more money at your favourite frozen food retailer.
Iceland foods mean that you can save on your bills and cut down on waste without skimping on quality. Frozen food is a fantastic way to keep your nutrition high and still enjoy low prices, plus you can plan your meals with ease. Whether you want to stock up on meat products and frozen veg or snacks, sandwiches, and fizzy drinks for the kids’ lunches, you’ll find Iceland offers on almost everything.
There are plenty of daily deals to take advantage of across categories like frozen, bakery, chilled & fresh, and drinks. Check out the Lowering Prices and Multibuy Madness pages to find exclusive deals on your favourite brands, like mix and match on selected items. You’ll find the likes of Birds Eye, Carte D'or, and Cathedral City, Chicago Town as well as household brands like Comfort, Persil, and Fairy. Register for an Iceland online account to save your favourite items for convenient shopping every time.

Popular categories at Iceland supermarket
Exclusive Iceland deals & plenty to choose from
Iceland are renowned for quality frozen food and their extensive range features everything from fresh fruit & veg and meat products to ready meals and pizzas, as well as desserts, fizzy drinks, and party food. Got a variety of diets in the household? There’s plenty of choose from in their range of meat-free, vegan & vegetarian products, and gluten-free items.
Iceland foods feature exclusive brand deals you won’t find elsewhere. This includes their range of Gregg’s baked goodies, TGI Friday’s pizzas, and Cathedral City’s ready meals. Iceland supermarket is always striving for the lowest prices for customers, so you can make healthy and easy teas for less.
As well as their daily deals, there are lots of other ways to save, like friends referrals which treats you and a friend to £6 off your next £45+ shop. If you’re a new customer and eligible for a student discount or a Blue Light Card, you’ll also get £6 off your next shop that’s over £45. Your £45 shop will be eligible for free delivery (available on baskets £40 or more), or you can get same day delivery until 9pm from as little as £2. If all of that’s not enough, get yourself some cashback when you do your shopping online through us by taking advantage of our Iceland discount code and cashback offers.
Iceland Black Friday & Cyber Monday Deals and Sale
Here's what we found happened last year:
Frozen food specialists Iceland boasted about their biggest ever Black Friday event last year. Not only were there money saving Black Friday Iceland deals available on a wide range of food and drink, but they also gave online shoppers the chance to win cash prizes. Their Can You Beat The Goalie competition offered more than 500,000 prizes.
These included £2,500 to spend, £1,500 of holiday vouchers, £1,000 to spend, a Nintendo Switch game and Apple AirPods. There was also a special deal available on a Tower Vortex 4L air fryer. This was available to buy for £35, but only to shoppers who spent £60 on other products. In terms of individual Iceland Black Friday deals, there were plenty of savings on food, drink and household essentials.
You could have saved £4 on a 10-pack of 440ml Budweiser, while if you were more interested in picking up soft drinks, they offered any three 1.75l bottles of Robinson’s Real Fruit drink for £6, saving you up to £4.50. There were various Black Friday Iceland food deals too.
For example, you could have bagged any two Big Daddy rump or sirloin steaks for £9, saving you £2, while any two packs of Greggs Sausage Rolls, Bacon & Cheese Wraps or Steak Bakes were yours for £5. Were you on the lookout for a Black Friday snack? If so, any three tubs of pringles could have been picked up for £4.50.
When it came to household essentials, any two 24-packs of Velvet Classic Quilted toilet rolls were available for £18, saving you £2. There were other more specific Iceland Black Friday deals. You could have saved more than £17 with a bonus card, while if you were a new Iceland customer, they offered you £5 off a £45 spend and free next day delivery with a code.
Iceland Christmas Deals and Sales
Here's what we found happened last year:
Looking to make this Christmas extra special without breaking the bank? Christmas at Iceland has you covered with a fantastic range of festive goodies and unbeatable offers. Take advantage of their Mix and Match deals like 3 for £6 and 2 for £8, with top brands like Celebrations, Maltesers, and After Eight that make perfect festive snacks. There is a wide range of goodies priced at £1 each, like Mackie’s Gingerbread Flavour Toffee Coated Popcorn, Candy Canes, Terry’s Chocolate Orange Snow Balls Milk 70g, and Ryedale Farm Gold Collection All Butter Fudge, so you can keep sharing bowls topped up for less.
Other great Iceland Christmas food deals we found include Iceland 6 Mince Pies for just £1.25 and a Quality Street Chocolate Sharing Bag, now only £3.50, down from £4. Craving something sweet? Iceland Christmas desserts offer everything from Millionaire’s Cheesecake for £2.25 (£2 as part of a multibuy deal) and a traditional Christmas Pudding 100g at £1.25 (£1 with a multibuy deal). For a classic Iceland Christmas cake, why not splash out on Mary Berry's Iced Fruit Cake 900g, a festive delight at just £10.
Start checking out the Christmas food at Iceland to get a head start on your shopping list and just pop it in the freezer for later. With deals and member rewards, there’s always a bargain to be found at Iceland. Plus, we offer free membership so you can earn cashback on your online purchases in just a couple of clicks.