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Get up to 12% of your purchase back when you shop with Iceland Join TopCashback Free
Get up to 12% of your purchase back
when you shop with Iceland

Iceland Reviews

If you’re thinking of shopping online for groceries and earning cashback in the process with us, you should take a look at the Iceland review feedback below. While there are a few negative responses, the majority of the feedback is very complimentary, with one member saying: “I would definitely rate Iceland as it was a breeze getting cashback. Top retailer in my opinion.”

Plenty of other people have commented on the cashback process, with many highlighting how quickly it tracked and was paid out, as well as how reliable they are when it comes to payment. Some of the feedback you’ll find includes “top merchant, always pays”, “fantastic fast paying supermarket”, “it was very easy to earn cashback” and “easy — always paid quickly and good offers on the cashback”.

Other Iceland reviews concentrate on the great prices and excellent delivery service offered. One shopper said: “Great prices on offers and excellent delivery — highly recommend.” Other remarks include “very easy — told me exactly when my order was coming and it came on time”, “great prices and a good service” and “excellent experience”. Log in to review

Iceland Reviews
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Disappointed
Cashback declined with no explanation ??
  Jackismee1 | 17 Oct 2025 Report Abuse
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Declined cashback - no idea why
Was a new customer it recorded then showed as declined and you get no explanation why. Really irritating.
  clynchy | 11 Oct 2025 Report Abuse
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Always payout
Fast payout
  mark_mackey | 08 Oct 2025 Report Abuse
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Cashback
Iceland always tracks my cashback sometimes i get it payable after a dew days sometimes i dont get a response untill a few months
  STACEYHLOUISE | 07 Oct 2025 Report Abuse
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Paltry cashback rate
At 1% it was a poor casback rate, but to reduce it to 0.85% is just penny pinching.
  philmcd2 | 01 Oct 2025 Report Abuse
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Regularly don't pay out
Iceland will regularly not pay out because an items been missed from your order. Faults 100% their end but they dont pay out anyway
  mu5149 | 29 Sep 2025 Report Abuse
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Best for paying
Iceland's have been the best for paying out and you don't have to wait has long as some company's. So far so happy with them also i found they show up very quick in your account.
  sdd_uk | 25 Sep 2025 Report Abuse
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disappointing
Last 6 orders have been declined with no explanation , beginning to give up with this seller
  vaL8 | 25 Sep 2025 Report Abuse
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Cashback received but why does it take so long to be processed
Cashback didn’t track so had to submit a missing claim. Why is it some cashback is allocated practically straight away eg Groupon while others take months?
  Santana123 | 17 Sep 2025 Report Abuse
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Hit and miss
Some cashback becomes payable and others get declined unsure why they pay out for some orders and not for others.
  allisoncaddell | 15 Sep 2025 Report Abuse
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Repeatedly declined cashback
Have purchased several times, the 1st purchase tracked and paid out. Despite still apparently being able to claim cashback as a returning customer since , each transaction since has been declined .despite adhering to the terms and conditions.
  Cazzdjcfin | 15 Sep 2025 Report Abuse
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Excellent priced products & delivery with the BONUS you get CASHBACK !!
Very easy to use. Just click on the reminder from CASHBACK when it pop's up during your shop and they take care of the rest. No hassle - no jumping to different sites just continue to shop as normal.
  488179568539 | 12 Sep 2025 Report Abuse
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poor at paying out cash back
All of my Iceland cashback have been declined The last few order was over £100 and yet again it was declined. I will keep trying every time it mite go though one day lol
  paulstilwell | 10 Sep 2025 Report Abuse
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Top payers
Always payout
  mark_mackey | 07 Sep 2025 Report Abuse
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Decline decline decline
Seems Iceland cashback declines 95% of the time , probably because something is always out of stock and the total is changed , waste of time
  Matty41uk | 31 Aug 2025 Report Abuse
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Made to wait for cashback
I am a regular shopper with Iceland, but it takes a long time to get cashback cleared by them.
  Southandr | 14 Aug 2025 Report Abuse
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Cashback declined
never used iceland before so set up a new account, spent over £100 and they have declined the cashback. won't be spending my money with them again.
  KHATIF | 13 Aug 2025 Report Abuse
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Overall i am happy with them
To be honest they have been the best for paying out and coming up on the desktop. I didn't give 5 stars because every now and then i have something missing in my delivery and they say they will refund and don't its normally only a few pence but i still don't get it back. Overall i am happy with them being its free delivery over £30 and they deliver on time plus they are not far way from where i live.
  sdd_uk | 11 Aug 2025 Report Abuse
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Decline everything
Seems they decline all of the cashback pages of declined cashback from the weekly shop
  Lizzy24 | 09 Aug 2025 Report Abuse
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Decline decline decline
Out of 10 orders 1 was confirmed, all the others were declined with the easy to use reason of they were not the last click through. I would class myself an expert with TCB, so I don’t bother with Iceland anymore, I only ordered for stuff for my elderly Mother.
  Matchdog88 | 04 Aug 2025 Report Abuse
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always declines Cashback
always declines Cashback no reason ever given... odd
  MJB1982UK | 30 Jul 2025 Report Abuse
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Swift and reliable
Brilliant! Timely, accurate and reliable. Shame there aren’t more top up cashback figures.
  LuBoi | 12 Jul 2025 Report Abuse
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Iceland
Most time cash back declined. I get delivery and drivers always offer to carry into house and sometimes there’s a discount code.
  WayneW99 | 02 Jul 2025 Report Abuse
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Cashback declined for no reason.
1% cashback for an existing customer was declined for no reason, 54p so not worth chasing.
  bargainbuyer | 20 Jun 2025 Report Abuse
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Iceland are very good,
I am very pleased with Iceland,they sent my cashback through to me very quick. I would recomend them
  foxglove77 | 20 Jun 2025 Report Abuse
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