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Get up to 12% of your purchase back when you shop with Iceland Join TopCashback Free
Get up to 12% of your purchase back
when you shop with Iceland

Iceland Reviews

If you’re thinking of shopping online for groceries and earning cashback in the process with us, you should take a look at the Iceland review feedback below. While there are a few negative responses, the majority of the feedback is very complimentary, with one member saying: “I would definitely rate Iceland as it was a breeze getting cashback. Top retailer in my opinion.”

Plenty of other people have commented on the cashback process, with many highlighting how quickly it tracked and was paid out, as well as how reliable they are when it comes to payment. Some of the feedback you’ll find includes “top merchant, always pays”, “fantastic fast paying supermarket”, “it was very easy to earn cashback” and “easy — always paid quickly and good offers on the cashback”.

Other Iceland reviews concentrate on the great prices and excellent delivery service offered. One shopper said: “Great prices on offers and excellent delivery — highly recommend.” Other remarks include “very easy — told me exactly when my order was coming and it came on time”, “great prices and a good service” and “excellent experience”. Log in to review

Iceland Reviews
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Made to wait for cashback
I am a regular shopper with Iceland, but it takes a long time to get cashback cleared by them.
  Southandr | 14 Aug 2025 Report Abuse
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Cashback declined
never used iceland before so set up a new account, spent over £100 and they have declined the cashback. won't be spending my money with them again.
  KHATIF | 13 Aug 2025 Report Abuse
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Overall i am happy with them
To be honest they have been the best for paying out and coming up on the desktop. I didn't give 5 stars because every now and then i have something missing in my delivery and they say they will refund and don't its normally only a few pence but i still don't get it back. Overall i am happy with them being its free delivery over £30 and they deliver on time plus they are not far way from where i live.
  sdd_uk | 11 Aug 2025 Report Abuse
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Decline everything
Seems they decline all of the cashback pages of declined cashback from the weekly shop
  Lizzy24 | 09 Aug 2025 Report Abuse
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Decline decline decline
Out of 10 orders 1 was confirmed, all the others were declined with the easy to use reason of they were not the last click through. I would class myself an expert with TCB, so I don’t bother with Iceland anymore, I only ordered for stuff for my elderly Mother.
  Matchdog88 | 04 Aug 2025 Report Abuse
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always declines Cashback
always declines Cashback no reason ever given... odd
  MJB1982UK | 30 Jul 2025 Report Abuse
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Swift and reliable
Brilliant! Timely, accurate and reliable. Shame there aren’t more top up cashback figures.
  LuBoi | 12 Jul 2025 Report Abuse
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Iceland
Most time cash back declined. I get delivery and drivers always offer to carry into house and sometimes there’s a discount code.
  WayneW99 | 02 Jul 2025 Report Abuse
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Cashback declined for no reason.
1% cashback for an existing customer was declined for no reason, 54p so not worth chasing.
  bargainbuyer | 20 Jun 2025 Report Abuse
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Iceland are very good,
I am very pleased with Iceland,they sent my cashback through to me very quick. I would recomend them
  foxglove77 | 20 Jun 2025 Report Abuse
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Hit and miss
If they don’t have the stock in or they send out DEFROSTED food, short or out of date stock, Customers are penalised and Cashback refused by Iceland!
  Tazwitch | 10 Jun 2025 Report Abuse
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Always payout
Fast payout
  mark_mackey | 28 May 2025 Report Abuse
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Overall they are quite good
Been using Icelands delivery service for about 5yrs and most of the time they have been really good there drivers have been loverly. This year i have been told i would get a refund for missing items but a couple of time i have never got it like the last time i ordered from them last week i was supose to get £1 refund but have never got it but other then that they have been really good and on time with deliverys.
  sdd_uk | 25 May 2025 Report Abuse
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Terrible
They always decline cashback and have to go through appeals that take months
  Janine0212 | 23 May 2025 Report Abuse
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Quick
Paid out quickly
  jhousego6 | 16 May 2025 Report Abuse
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not alot
always pays quickly but the rate is not very good for returning customers
  christmaspast | 15 May 2025 Report Abuse
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Excellent
Have had all payouts accepted and usually in quick time too
  doelau82 | 07 May 2025 Report Abuse
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Iceland declined
All of my Iceland cashback have been declined The last order was over £100 and yet again it was declined. Absolute joke
  StewBev | 29 Apr 2025 Report Abuse
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Top retailer
Always payout
  mark_mackey | 25 Apr 2025 Report Abuse
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Good at paying out
Out of 25 shops, only two were declined. Which is much better than other places I have shopped on here. Given 5 stars for that, and the fact the delivery drivers are usually great too.
  Stevie11 | 06 Apr 2025 Report Abuse
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Very rarely gets approved
Ive used Iceland a lot and for every 10 orders probably 1 gets approved for cashback. Its not like they give a high amount of cashback its usually 42p or similar on a full shop but nearly always declined
  Jayony7 | 02 Apr 2025 Report Abuse
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Good Store
Iceland is excellent. Always pays the Cashback . Some other grocery stores advertise it but always decline to pay.
  lauralew | 19 Mar 2025 Report Abuse
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Quite Happy with Icelands
Overall Icelands are quite good at paying only had 2 declined and thats since 2022 i normally do at least 2/3 orders a month so happy overall, also i like iceland because you get free delivery if you spend over £40 you then get next day delivery.
  sdd_uk | 18 Mar 2025 Report Abuse
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Fast payout
Always reliable to payout
  mark_mackey | 15 Mar 2025 Report Abuse
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Rubbish
Was meant to receive a cashback special offer but got declined!
  Bethwarne | 13 Mar 2025 Report Abuse
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