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Get up to 17% of your purchase back when you shop with Iceland Join TopCashback Free
Get up to 17% of your purchase back
when you shop with Iceland

Iceland Reviews

If you’re thinking of shopping online for groceries and earning cashback in the process with us, you should take a look at the Iceland review feedback below. While there are a few negative responses, the majority of the feedback is very complimentary, with one member saying: “I would definitely rate Iceland as it was a breeze getting cashback. Top retailer in my opinion.”

Plenty of other people have commented on the cashback process, with many highlighting how quickly it tracked and was paid out, as well as how reliable they are when it comes to payment. Some of the feedback you’ll find includes “top merchant, always pays”, “fantastic fast paying supermarket”, “it was very easy to earn cashback” and “easy — always paid quickly and good offers on the cashback”.

Other Iceland reviews concentrate on the great prices and excellent delivery service offered. One shopper said: “Great prices on offers and excellent delivery — highly recommend.” Other remarks include “very easy — told me exactly when my order was coming and it came on time”, “great prices and a good service” and “excellent experience”. Log in to review

Iceland Reviews
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Don't bother
Will claim they weren't seen as final touchpoint despite no other affiliate being used - don't expect cashback
  KSam17 | 03 Jun 2026 Report Abuse
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Declined for no reason
Claim gets denied for no reason - in spite on the fact i made the purchase following the terms and conditions. Very disappointing.
  Eminent1 | 01 Jun 2026 Report Abuse
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Waste of time
I shop at Iceland probably twice a month and every purchase this year has been declined.
  IIvIIitch | 24 May 2026 Report Abuse
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Disgusting
Signed up as a new customer and placed a £120+ order. Was promised £19 cashback. Guess what, they gave me £1!!!! What a disgrace. I actually screenrecorded the process of making a new account and placing my order so will be taking this further.
  Cookie2014 | 20 May 2026 Report Abuse
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My Second time declining the cashback, 18th time within my network…
Why bother offering cashback and not giving it? Last time apparently it was my fault that clicking from the site didn’t register properly, but honestly Iceland, second time round, paid extra care to ensure nothing could interrupt; no other tabs open, cookies clear led and permission enabled, followed all the steps from last times recommendations. It’s not even worth raising a claim as I know they’ll blame me again. Useless “partner” that myself and 6 family/friends have had the same issue with. Won’t bother shopping with them anymore, waiting months to be told that they’re not going to pay your £1.05 cashback.
  DangerousBeans | 19 May 2026 Report Abuse
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Misleading cashback
Advertised as being around 16% for new customers and even when the transaction was finalised the amount expected to be payable was correct. However now the funds can be transferred, it's conveniently changed to be around 1% with no explanation. Judging by the amount of reviews that state the same, this is one company who I would clearly avoid unless you like to be disappointed
  seanyboi1989 | 19 May 2026 Report Abuse
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First order
Was supposed to get 16% cashback on first order initially tracked then only paid out 1% refused to pay 16% as promised .
  zurich4 | 05 May 2026 Report Abuse
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Do not waste your time
I was a new online customer, set up a brand new account, spent £64 - received £0 Cashback as the claimed I was not a new customer? Raised a missing claim complete waste of time
  S66PHB | 29 Apr 2026 Report Abuse
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Not good
My cashback got declined. No reason why
  Gemz8989 | 28 Apr 2026 Report Abuse
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Was promised 20% new customer cash receive 1%
1% instead of promised 20%
  lukaszeldupa | 19 Apr 2026 Report Abuse
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Problematic for Cashback
Regular issues with tracking, and the last few manual reports I've made have been rejected.
  Nem_B | 14 Apr 2026 Report Abuse
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Terrible
They always decline. Customer service do nothing
  Janine0212 | 02 Apr 2026 Report Abuse
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GREAT!!
Excellent!! Quality goods at good prices and Cashback!
  488179568539 | 28 Mar 2026 Report Abuse
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Unreliable Payouts.
Had multiple amounts of cashback declined by Iceland recently. There's no valid reason that these transactions should be declined. Disappointing.
  Dc8 | 25 Mar 2026 Report Abuse
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Declined my payout
I don’t know why, did a large £100+ order through Iceland on top cash back, payout has been declined.
  katesloulou | 24 Mar 2026 Report Abuse
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One of the best
Icelands is one of the best for paying out cashback normally 1/2mths sometimes sooner I like icelands for the free deliverys and a small fee for same day so overal i am very happy with them food is ok to.
  sdd_uk | 24 Mar 2026 Report Abuse
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Wrong amount paid
Should have got new customer amount but this was reduced to 1%
  pamelaure | 19 Mar 2026 Report Abuse
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quick payment
quick payment
  jsd1364 | 19 Mar 2026 Report Abuse
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Declined for no reason
First order with them and declined for no reason.
  mwsensa | 19 Mar 2026 Report Abuse
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scam
As a new customer I should have received 17% as i spend 113 and get 1 pounds 13p cashback . wont buy again from iceland throw topcashback. i will rather go myself to store ,.
  aman2sandhu | 18 Mar 2026 Report Abuse
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Did not recieve correct rate !
As a new customer I should have received 18%, however I only received 1% which is the existing customer rate.
  nikkig12 | 13 Mar 2026 Report Abuse
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Only 1%cashback payout whwn its advertised at 17%
Very disappointed never used top cash back before and used it for my Iceland shop due to the offer of 17% cash back. I only received 1%. Won't be using again if the offers aren't true
  Tazbez | 13 Mar 2026 Report Abuse
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change of cashback amount
New customer. Originally recognised the full first order 17% Cashback but later only got 1%
  Member12130621064415 | 04 Mar 2026 Report Abuse
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No payout
They refused to payout. Didn't give a valid reason.
  Member11110349961211 | 28 Feb 2026 Report Abuse
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Always payout
Always payout
  mark_mackey | 27 Feb 2026 Report Abuse
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