
Get ready to take your self-care game to the next level with BEAUTY BAY. Whether it’s exfoliators, hair masks, fake tan or make-up you’re looking for, BEAUTY BAY have everything you need to get yourself looking and feeling absolutely amazing. Whether you’re hoping to find something new to try yourself, or you’re seeking out the perfect gift for a beauty-obsessed friend, we don’t think BEAUTY BAY will let you down.
BEAUTY BAY may have begun life as a fragrance store, but it’s now one of the UK’s favourite online beauty retailers. There are more than 12,000 different products available on the Beauty Bay website and they add more each and every week. A UK-based company, BEAUTY BAY offers shoppers the chance to buy products from the biggest brands from all over the world.
Stocking huge cosmetics brands like ZOEVA, Anastasia Beverly Hills and Jeffree Star, as well as top skincare from the likes of Clinique, Mario Badescu and The Ordinary, it’s clear BEAUTY BAY are passionate about helping their shoppers find all of their essential beauty products in one place (and a few extra treats, of course).
And it’s not just make-up and moisturisers either, as BEAUTY BAY also sell a variety of bath and body, haircare and wellness products, as well as beauty accessories like make-up brushes and storage. Don’t forget to sign up to TopCashback so we can help you earn money back on your online beauty shopping with BEAUTY BAY, and keep your eyes peeled for BEAUTY BAY discount codes too.

BEAUTY BAY Black Friday & Cyber Monday Deals and Sale
Here's what we found happened last year:
The BEAUTY BAY Black Friday 2025 event is almost upon us, so we’ve been taking a look back over last year’s sale highlights.
In last year’s BEAUTY BAY Black Friday sale, money-smart shoppers were able to snap up huge savings on everything from eyeshadow palettes to hair styling tools. With more than 50% off hundreds of items and an extra 10% off selected (including sale) when spending £100, the discounts quickly stacked up.
Standout deals included 20% off the Glycolic Acid 7% Toning Solution from The Ordinary (meaning you’d have paid £9.20 instead of £11.50) and up to 40% off FOREO. The Mermade Hair PRO waver styling tool was half-price, taking it from £69 to £34.45. We also spotted 20% off gift sets from the likes of Sol de Janeiro, OLAPLEX and LANEIGE.
When it came to BEAUTY BAY Black Friday deals on make-up, there was 60% off a range of BY BEAUTY BAY eyeshadow palettes, including the Palette Vault. This show-stopping collection contains eight palettes with 42 shades each and was reduced from £200 to £80 last November. Those looking to get their hands on the viral Made By Mitchell Blursh could also have treated themselves to the Plane & Simple six-piece Blursh set, which was down from £84 to £33.60.
And if all those deals weren’t quite enough, last Black Friday, BEAUTY BAY were offering shoppers a free goodie bag worth over £150 when they spent £120 – now that’s quite the haul.
Whatever you’re treating yourself to this November, make sure you take advantage of our cashback deals if you want to stretch your beauty budget further.
Shop beauty, skincare and more with BEAUTY BAY
Browse the BEAUTY BAY UK website and refine your search by brand, product type or trend in just a couple of clicks. The Brands tab lists all of the brands BEAUTY BAY stock in alphabetical order, or click the Explore tab to get some beauty inspo.
With BEAUTY BAY’s helpful breakdown of the current best beauty trends, you can make sure your looks are always on point, from products perfect for achieving a ‘no make-up’ make-up look, to a run-down of the dewiest highlighters and primers out there. Or, if you’re not sure exactly what you’re after and are just looking for general inspiration, why not check out their Hot Right Now page?
As well as the many products from the world’s top beauty brands, BEAUTY BAY also have their own beauty and skincare ranges. From highly pigmented eyeshadow palettes and shimmery highlighters, to creamy lipsticks and luxurious lip glosses, By BEAUTY BAY make-up is all about helping you achieve your gorgeous potential.
BEAUTY BAY’s skincare products are also well-reviewed and surprisingly affordable, having been created by chemists and skincare experts. While you can get your fill of moisturisers and serums from BEAUTY BAY’s SkinHit range, they also stock some less obvious products, including jade facial rollers, blemish stickers and reusable under-eye patches too.
BEAUTY BAY also run frequent collaborations with some of your favourite brands and celebs. 2021 BEAUTY BAY limited edition collections included Little Mix’s Jade Thirlwall’s 42 colour palette collab and the Disney Colour and BEAUTY BAY collection, which featured shadow sticks, multi-use face sticks and adorable mini shadow palettes inspired by some of Disney’s most famous movies, including Jungle Book, Dumbo and Alice In Wonderland.