At Pearson, we also believe cycling should be fun, a balm for body and soul. So, while we take cycling seriously, we don’t take ourselves too seriously. For all the precision and expertise that goes into creating our bikes and apparel, we give our products distinctive names, that in turn celebrate the quirks of our national character. By drawing on a diverse cast of characters, from William Shakespeare to 10cc, we hope to imbue Pearson products not just with quality and performance but with personality.