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Bluebella is a modern, directional, lingerie and nightwear brand, designed in-house at our London office. Known for designs that embrace and push boundaries, the latest Bluebella collection takes the female form on a journey of unpredictable pleasure. From the initial concept to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, and created at a price point that makes it highly accessible within the marketplace, our aim is to create lingerie and nightwear that makes every woman feel and look amazing. The collections embody the spirit and vitality of the Bluebella woman.

The directional designs aim to challenge the classic lingerie shapes, to create lingerie that is wearable but fashion led. This is a fashion lingerie brand designed primarily for the 18 – 35 age group, but is also worn by every woman who believes that age is most definitely just a number.

The latest collection is inspired by the fluidity and movement of the body, the collection focusses on modern femininity. Using the body as a source of inspiration,fabrics such as chiffon, satin, mesh and lace create progressive pieces designed to mirror how the body feels, moves, and connects. The spirit of the collection is brought to life through a blended colour palette of rose dust and midnight hues, to stir the imagination creating light and shadow against the skin.

Bluebella designs regularly appear in the press including Vogue, CR Fashion Book, InStyle and Marie Claire.