Wakuda is a global marketplace which gives you the chance to shop with black-owned businesses in the UK.
From jewellery and clothing to hair care, skincare, personalised gifts and hampers, you’ll find thousands of authentic products by black entrepreneurs, giving you the chance to support creative black businesses on their journey.
The platform allows amazing talents and businesses within the black community to connect with those shoppers keen to buy from black-owned businesses.
Not only does the platform connect buyers and sellers, it also empowers the black community and stimulates the black economy.
If you want to support black-owned business in this country, we’re giving you the chance to save while doing so. Shop through us and you can earn 5% cashback* with any online purchase from Wakuda.
Wakuda brings together sellers who enjoy what they do with buyers who appreciate quality products from independent businesses.
It helps businesses who may have faced challenges in terms of growing their business and gives them a much-needed boost by giving buyers who want to support the black community the opportunity to do so.
It’s a space where black-owned businesses can thrive and make an impact.
Wakuda gives their sellers the tools and knowledge necessary to build successful small businesses and provides support to them to ensure they consistently deliver the best service to their customers.
They also keep their fees low to give sellers the best opportunity to grow and allow buyers to access affordable products.
Wakuda was founded in 2020 by friends, serial entrepreneurs and investors Albert Larter and Nathaniel Wade.
The aim of it was to help encourage the black community and to support independent black business owners.
Albert, who came up with the concept of Wakuda, has a strong background in marketing, while Nathaniel brings his financial savvy.
Together, they have found a way to give back to their community and empower other black entrepreneurs to become successful business owners.
Wakuda gives shoppers the chance to buy everything from the edible to the wearable. Plus, if there’s something you want but can’t find, let them know and they’ll hunt it down for you.
You’ll discover art prints, fashion, beauty products and homeware, as well as accessories, books, food & drink items and more.
Let’s take a look at some of our favourites.
Divine Goddess Self Love Bath Soak is made with lovingly chosen, all natural ingredients to support the creation of a bath routine which cleanses, soothes and relaxes your muscles all at the same time.
Using the ingredients in a warm bath releases the aromatherapeutic properties of the natural plants and essential oils. This promotes health and well-being, supporting the health of the body, mind and soul.
This beautiful gift selection features four scrumptious bath salts — lemongrass & ginger, eucalyptus mint, pure lavender and vanilla & coconut.
It’s the perfect gift for any occasion or if you just want to spoil that special someone. You can make the gift box even more special by personalising the cover lid of the box with a name.
Formed into the shape of big raindrops, these statement earrings will drop in to cheer up whoever you’re buying them for.
Handmade from polymer clay, the earrings are fascinatingly unique. Not only are they lightweight, but the earring backs are made from sterling silver.
Perfect for a baby shower, a christening or as a welcome gift, these hamper baskets are packed with 13 essential baby products and are beautifully finished off with silk chiffon ribbon.
Included in the baskets are two Dove Baby head to toe washes, plain white muslin cloths and plain white cotton bibs. You’ll also receive Dove Baby sensitive wipes and sensitive lotion, a baby bath sponge, a grey and white muslin cloth, a white mini blanket, a grey and white giraffe comforter teddy and a make a wish new mum or a you’ve got this mama bracelet.
Whether you’re eager to get your hands on one of these items, or something else, don’t forget you can earn yourself 5% cashback* when you buy from Wakuda through us.
* The cashback rates displayed are what Plus members will receive. Classic rates may vary.