Our purpose is to create elevated clothing that inspires confidence and self-expression.
We blend British heritage, Mediterranean sensibility and Indian craftsmanship and present all of that through a London-centric lens.
Our clothing is designed in London and draws inspiration from family, music, togetherness, the outdoors, parties, love, sport and London life.
We believe in slow fashion, and with that mantra, we partner with sustainable mills and suppliers from around the world who specialise in the highest quality production. Our aim is to help minimise our footprint as much as possible.
