On the one hand, our range is much more extensive and much raunchier than a non-licensed outlet such as Ann Summers. On the other hand, we wanted to get away from the male orientated, seedy image of licensed sex shops. Nice ‘n’ Naughty’s stores are famously bright and clean and they are all female, male and couple friendly and managed by well trained and helpful staff. We welcome people of all sexual orientations: straight, gay, bi-sexual, lesbian, transexual.