At Color Wow, we exist to identify and solve unaddressed hair problems through breakthrough science that delivers first-of-a-kind, life-changing solutions.
Founded in 2013 by Gail Federici, the brand was built on a frustration with haircare products that overpromise and underdeliver. Today, Color Wow is globally recognised for its high-performance, award-winning formulas that deliver visible results across every hair type and texture, without compromise.
Driven by a belief that great hair shouldn’t be complicated, Color Wow combines cutting-edge innovation with real-world performance to create radically effective products that solve the industry’s toughest hair concerns. From humidity-proofing and colour protection to volume and repair, every formula is designed to deliver transformative, trustworthy results that wow.
With a global community of loyal consumers, stylists and advocates, Color Wow continues to redefine beauty through products powered by “tomorrow’s technology, today”.
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