Capelin was founded in 2014, rooted in the snowboard culture of the Yin Mountains and Yan Mountains of Northern China. Growing up at the meeting point of two of China's great ranges — and just 300 kilometres from Zhangjiakou, the city that hosted the 2022 Winter Olympics — the founding spirit of the brand was shaped by real winters, real terrain, and a genuine love for the mountain.
From the beginning, Capelin set out to build gear that reflected that culture: sharp, distinctive, and built to perform. Not gear that blends in. Not another round of safe colorways and forgettable silhouettes. Something that looked as alive on the slope as the riding itself.
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