Five Black Owned Brands You Can Support This BHM

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Support Black Owned Brands

Black History Month in the UK is a time to recognise and reflect on the multitude of ways Black culture has positively impacted the way we live our lives today, whilst acknowledging the injustices BAME (Black, Asian and minority ethnic) people continue to experience today. Afro-Caribbean history and customs are often overlooked, and so we want to use our platform to amplify the marginalised voices that offer so much to our society.

Accordingly, here at TopCashback, we’ve compiled a list of some amazing Black-owned cosmetic brands that continue to advocate for progress and racial equality, whilst highlighting the importance and necessity for businesses like these today.


According to government research, in 2019 only 5.19% of Small and Medium Enterprises were majority lead by BAME employees, highlighting a clear issue in the underrepresentation of black people in CEO positions. Wakuda is a UK online marketplace that hopes to tackle these figures by promoting and supporting a variety of small black-owned brands. Specialising in cosmetics, Wakuda hosts over 100 partners today, with the goal of helping its customers to locate and shop with more black-owned businesses with ease.

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Pat McGrath Labs

The first make-up artist to receive a damehood from the queen this year, Pat McGrath is a fantastic example of black creativity and artistry. Today, her cosmetic line Pat McGrath Labs has become a staple in the beauty community, constantly reinventing the way we view and use makeup with ingenuity and individuality. If you’re looking to celebrate Black History Month by shopping with one of the most acclaimed and cutting-edge cosmetic lines the industry has to offer, we couldn’t recommend Pat McGrath Labs highly enough.

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Camille Rose

Initially conceived by a mother’s drive to develop solutions for her child’s chronic eczema, Camille Rose hair care has become a staple in Afro-Caribbean cosmetics, catering to a huge range of hair types and textures. In a society where black women are often penalised for hair that is considered unprofessional and encouraged to adopt a more Eurocentric appearance instead, Camille Rose strives to empower black hair for all of its kinks and curls.

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Beauty Bakerie

Beauty Bakerie may be small, but it’s quickly becoming a highly recognised and iconic brand in the cosmetic industry. In spite of some hardships the brand has faced, Beauty Bakerie continues to stand head and shoulders above its competitors with its inclusive message and in-house diversity. Not to mention, the brand’s parody of our favourite confectionery and sweet treats has become a favourite amongst make-up lovers worldwide. So, if you’re looking for some quirky and original products to add to your collection, look no further. Shop Black and shop Beauty Bakerie.

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Fenty Beauty

Launched in 2017, Fenty beauty aimed to rectify the erasure of minority ethnic people from the makeup industry, acting against the often Eurocentric beauty standards we have come to accept. In its first year of business, the cosmetic line was named as the best invention of 2017 by Time’s Magazine, releasing a total of 50 different foundation shades catering to people of all ethnicities. Founder Rihanna states that she wanted her brand to be for “people of all shades, personalities, attitudes, cultures, and races.” And it’s because of this that Fenty Beauty has become one of the most renowned and celebrated beauty brands of all time.

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