ALLSAINTS INTRODUCES A NEW BRAND IDENTITY UNDER CHIEF CREATIVE OFFICER, AARON ESH.
Founded in 1994 and rooted in Spitalfields, East London, AllSaints has long been defined by a distinct London sensibility. With a new brand identity under Chief Creative Officer Aaron Esh, AllSaints returns to the qualities that made it a fixture of British fashion, defined not by uniformity, but character.