Alex and I (Yang) grew up on opposite sides of the world. One in China, the other in the States.
One fateful night, we stumbled upon each other in a youth hostel in Thailand while on vacation. It’s amazing how chance meetings can sometimes change the course of your life!
After years of long distance, we finally decided to meet in the middle and make the UK our home.
“Are your undies uncomfortable?”
While working in finance, Alex regularly complained about his underwear not fitting properly. When we couldn’t find a solution in the market, I decided to do something ballsy about it!
I travelled around the globe for his globes. I tested thousands of fabrics and beta tested 40+ prototypes before finding one that everyone seemed to love!
What began as an idea quickly took off on Kickstarter!
Within the first 30 days of our Kickstarter launch, we had thousands of people pre-ordering JustWears. JustWears quickly climbed the charts to become the most backed apparel project in the UK!
We were overwhelmed and overjoyed by the amount of support we received from those early supporters!
