SmileTime is the fastest growing and most recognisable premium oral cosmetics and at-home teeth whitening brand in the United Kingdom. SmileTime was featured in series 19, episode 5 of BBC One's Dragons' Den and have so far helped over 80,000 happy customers brighten their smile in the comfort of their own home since 2019.
SmileTime was founded in 2019 by ex-international tax lawyer Natalie Quail with a close-knit UK based team who collectively have over 30 years experience in the UK dental industry. Natalie and her team recognised a gap for a holistic one stop shop for all things smile care which offered affordable, sensitivity free, results driven products, that fit as easily into our self care routine, as our skin care routine.