A simple observation of the current market and a desire to fix the issues we faced as consumers is what led to the start of our brand - a solution to our own real problems. The issue we found is that generally, all jewellery that's affordable falls apart, turns your skin green, or simply looks cheap. Everything that doesn't cost an arm and a leg will probably fade or break after a short while. This is where we come in. We don't make cheap jewellery that happens to be of decent quality. We make legitimately great quality pieces that are truly affordable. This is achieved through our smart design process, supply chain and direct to consumer model.
At Midnight City, we view our jewellery as the inspiration for you to tell your story. We champion creativity, self expression and adventure on this journey we call life. Our brand is inspired by the idea that the city comes alive at night. When the working day is done and the sun goes down, life becomes exciting and memories are made. People start to let go and feel free. Our products are for those who seek more, question convention and strive to get the most from their every day. Our jewellery is more than just another accessory. It’s a fundamental extension of you and a small visual companion along the way to the very best version of yourself, however you choose to define it.
