Hamilton and Hare was founded in London, to modernise, improve and make the best mens underwear. Today we’re also designing premium loungewear and sleepwear, based on the idea that what you wear is how you feel. All our products are designed in London and made in Portugal with natural, quality fabrics. Our clothes are made consciously and with care, and designed for comfort, to feel and look great. We believe in the importance of feeling good from within. It’s about making choices for yourself and not for anyone else. And as the first thing on and last thing off, it starts with your underwear.