Advertising Claims Verification
Correct as of 13 March 2024
Claim - UK’s Leading Cashback site
TopCashback.co.uk is the largest website in the UK offering cashback for online purchases when measuring total number of visits and unique visits.
The claim is verified using Similar Web, a website traffic measurement platform that utilises data from websites, apps, internet providers and public information. For more information on Similar Web’s data visit their data information page.
According to Similar Web, between January 2023 and December 2023, TopCashback.co.uk was 191% bigger on average than its nearest competitor (Quidco.co.uk) for monthly total visits. Website visits refers to every visit to a website within the given timeframe.
(See Table 1 - Average Monthly Total Website Visits)
Over the same period, TopCashback.co.uk was over 115% bigger on average than its nearest competitor (quidco.co.uk) when comparing monthly unique visitors. Unique visitors refers to how many individuals using a website within the given timeframe.
(Table 2 - Average Monthly Total Unique Website Visits)
Table 1 - Average Monthly Total Website Visits
| Measure |
topcashback.co.uk - Visits |
quidco.com - Visits |
Percentage Difference - Website Visits |
| Average monthly visits | 8,624,555 | 2,962,508 | 191% |
Table 2 - Average Monthly Total Unique Website Visits
| Month-Year |
topcashback.co.uk - Visits |
quidco.com - Visits |
Percentage Difference - Website Visits |
| Average monthly unique visits | 1,841,228 | 855,375 | 115% |
Claim - Members can earn over £300 per year shopping across TopCashback
£300 represents the average cashback earnings a member could earn when they shop once in every category and refer a friend to use TopCashback.
The calculation is the combined total of the individual cashback earnings per transaction in the below categories between 1st July 2022 and 30th June 2023.
| Ways to save |
| Accommodation |
| Breakdown Cover |
| Broadband TV and Landline |
| Department Stores |
| Electricals Laptops and PC |
| Fashion |
| Gas Electric and Home Cover |
| Health and Beauty |
| Home and Garden |
| Indoor Leisure |
| Insurance |
| Mobile Phones |
| Package Holidays |
| Supermarkets |
| Tell-a-friend |
If you would like more information on the research please email:
furtheradinformation@topcashback.co.uk
