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With 25 years of experience, it is no wonder why Joules is one of Britain’s best loved lifestyle brands. At Joules you’ll find a modern twist on traditional British classics. The very essence of Joules clothing balances style with practicality, giving you bright and colourful country clothing that will last. At Joules you will not only find a wide range of Men’s, Women’s and Children’s clothing. You will also find an extensive range of beautifully designed accessories, gifts, home and outdoor items. Joules is also home to many unique and quality brands such as Charlotte Lowe Jewellery, Cotton Clara, Cox & Cox and so many more, you are bound to find something you love. Don’t forget to treat yourself a little extra, by earning free cashback on Joules offers and discounts.

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Joules — For Fashion, Homeware and More

Joules Logo

Buy British country heritage clothing, homeware and gifts, and save money when taking advantage of our Joules discount code and cashback deals. Their range of products display handcrafted designs which feature distinctive colours, prints and detailing, whether it be on an item of womenswear or bedding.

Browse high-quality items from their range of country style women’s, men’s and kids’ fashion, such as skirts, T-shirts, tops and sports gear, as well as stylish footwear, accessories, lifestyle products and gifts, which will inject personality and bright colours into your home. They also offer select pet products.

See what’s new in, search popular Joules clothing collections like Equestrian and Iconic Prints, view lookbooks if you’re in need of some inspiration or take advantage of some of the great deals and discount offers you’ll find in the Joules clearance section. You should also keep your eyes peeled for Joules midseason sale events, while they offer student discounts too.

Use click and collect and pick your item up from your nearest Joules store for free, while you can enjoy free delivery at Joules (standard delivery) on orders over £49. Sign up to the Joules newsletter, meanwhile, and you'll receive exclusive offers which will give you a discount on selected items, plus lots of Joules related news.

Joules Homepage

Contemporary Fashion

Buy online and you’ll discover a superb range of men's and women's fashion items which you can save on with our Joules voucher code deals. Their men’s fashion and women’s clothing collections feature everything from women's coats, jackets, dresses and sweatshirts to women's knitwear, trousers, jeans and nightwear for the current season.

Search for men's and women's shoes, boots and wellies, while when it comes to accessories, you can get your hands on a bag or buy women's jewellery, scarves, sunglasses and more.

Discover popular Joules polo shirts, shorts, rugby shirts, jumpers and hats for boys and girls, whether they're a toddler or more grown up, while the range of baby items at Joules includes babygrows and other items of clothing and accessories. You can save on all of this with our Joules promotional codes and cashback deals.

Joules Winter Sale

Here's what we found happened last year:

In the last Joules winter sale, the clothing and homeware retailer was offering their customers up to 60% off selected items online, which meant there were pretty huge savings to be made. Whether you’re on the hunt for sophisticated day dresses, men’s polo shirts or children's knitwear, you’ll find high-quality products at fantastic prices when you shop with Joules this January.

If you’ve been waiting to get a new coat or jacket at a great price, the Joules winter coat sale could be your answer. Women’s styles include the bright red Coast waterproof jacket and the Fernhall relaxed fit equine trench coat in heritage green. For men’s coats, check out the Mackie heavy canvas shacket, or for a smarter style, you can order the Burns waterproof melton coat.

Cosy accessories like brushed check scarves and toasty boot socks can be purchased from the Joules website too. You’ll also discover a range of homeware items on offer in the Joules winter sale, with discounts on furniture, home fragrance, bedding and soft furnishings.

Whatever you end up buying in the Joules January sale, make sure you shop through TopCashback if you want to earn cashback on your purchase. Once you’re signed up to TopCashback, all you need to do is shop with Joules via our site and you can save yourself some extra money. In fact, our average member saves £300 a year, so why not give us a try?

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Joules Features


If you’re shopping for items for the home, meanwhile, you can treat your place to something new from Joules.

They’ve extended their love of colour and unique prints to their exciting house and garden collection, which you can save money on when taking advantage of our Joules promo code and cashback offers.

Whether you’re looking for home accessories to brighten up the living room, bedroom, kitchen or outdoor space, you’ll find a selection of home decor which will add some vitality to your home. Take a look at their popular bedding collection, while you’ll find blankets and cushions to complete the look.

Their cushions boast original screen prints and designs created to stand alone or contrast, while you can add colour to the kitchen with bright tea towels, aprons and artificial flowers. If you love spending time outdoors in the summer, their homeware range you'll find on the Joules website includes a large collection of picnicware, including baskets, rucksacks, cool bags and rugs.


Buying the perfect present can be difficult, but you can give them a gift they’ll never forget thanks to Joules.

Whether you’re looking for a small gift or something more significant, there’s something for everyone. You'll find baby gifts, including baby gift box options. If you’re buying for the woman in your life, you can choose from select women's silk scarves, leather bags and winter coats.

If you’re buying for a man, meanwhile, you can take your pick from a carefully chosen collection of selected men's gifts which includes socks, toiletries and food gifts. If you’re really stuck, you can treat them to a Joules gift card. Search for birthday or Christmas gifts and save by making use of our Joules discount codes and cashback offers for a better online deal.

Friends of Joules

Visit the website and you can meet the Friends of Joules.

They’ve partnered with hundreds of creative people and businesses to offer customers thousands of perfect products for them and their families — as well as their pets. There really is something for everyone, from food & drink, gardening and home accessories to crafting essentials, outdoor toys and activewear.

With new sellers added every week, you’re always sure to find something new every time you visit the Joules UK website. Don't forget, you can get a better online deal when you buy thanks to our Joules voucher code and cashback offers. You can also enjoy free delivery at Joules if you spend more than £49.

Company History

Joules was started by Tom Joule in 1989, which is when he started selling clothing on a stand at a country show in Leicestershire.

He knew his customers very well and could see the clothing they were wearing was practical but lacked an edge. Himself and his small team set about reinventing traditional British clothing by adding twists to classic pieces, with many having an element of surprise, like a mismatched button, a contrast colour hiding underneath a colour or a printed lining.

Customers found these classic styles complemented their lives perfectly, come rain or shine. Whether it was for outdoor walks, trips to the beach, cosy nights in or the school run, this colourful country style clothing was becoming more popular.

However, the outbreak of foot and mouth disease in 2001 forced every rural show and event to be cancelled, leaving Tom with nowhere to sell his extensive stock. So, he drove around Britain persuading clothing shops to buy and sell his items. The following year saw a Joules store open in Market Harborough.

There was also a mail order business up and running, and it wasn’t long before the Joules website launched. Shops sprung up in market and coastal towns while, on the back of wholesale success in North America and Germany, dedicated websites for both countries were created. Children’s and baby collections were introduced, soon followed by accessories and homeware.

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