Laundry detergent reimagined! Powerful, sustainable, plant based laundry detergent in the form of super versatile strips. Dip could see how much waste was being produced on simple every day activities. They could also see that it was because the sustainable options weren't good enough for people to change their habits. So, they decided to create products that are better, more convenient and more affordable. Starting with laundry - the most wasteful activity of all.