NEAFS is a company based in the UK and is dedicated to helping people quit smoking tobacco. With a range of innovative and effective solutions, NEAFS believe that they can make a real difference in people's lives. NEAFS wanted to create a safer way on offering a traditional smoking experience. While their previous businesses focused on e-cigarettes and ‘vape’, they felt they came up a little short on a product for hardened, long-term tobacco smokers. NEAFS felt that a ‘dry vape’ technology was the way forward, and started R&D in 2015, 5 years before having their first product commercially available.