Love Leggings launched in 2019 with the goal of becoming 'The Home of Leggings'. Since then we have not only expanded our product range beyond leggings, but we have now evolved our brand name to LOVALL. Our vision remains the same; to be the most accessible and desirable brand for real women, with real bodies in real life, and we will always be The Home of Leggings, however, we also want to shout out about our other best selling products, hence now being The Home of Leggings, Denim and Timeless Basics.