We have some exciting news to tell you about - our new advert is about to hit TV screens across the country.
While the top-hat-wearing fibreglass hippo may have gone (surely you remember that from our last advert), we think our new one is bigger and better. The message remains the same - to tell people of the great savings they can make when shopping online through us.
If you want to find out more about our ad, you will find all the details below.
Our fifth TV commercial aired for the first time on Sunday, October 15th and will feature on prime and daytime TV channels covering ITV1, Channel 4, Five and Sky! So, make sure you keep your eyes peeled for it over the next few months.
The Top Concept Behind the Ad
You will notice that the word top is regularly mentioned by the ‘TopCashback Man’ (played by Rich Keeble) as he strides seamlessly from scene to scene. For extra brownie points, tell us how many times we mention the word top in our new advert (leave a comment below if you think you’ve got it).
While we thought it would be a great idea to play on our brand name, it also helps us to get across, in short, how cashback works: cashback on top of your online shop and explains our company ethos; to be the top cashback site to save money, with the top rates and retailers around.
You may notice some of our badges and awards in the advert; we’re glad to say, with feedback from our members that we’re the top trusted cashback site, with the public voting us Cashback Site of the Year for two years running in the Moneyfacts Consumer Awards and our members giving us a score of 9.3 on TrustPilot. It’s something we’re exceptionally proud of and want to share with people yet to discover the cashback craze.
Behind the scenes with the Top Team Behind the Ad
With our new top concept to demonstrate categories and savings to be made, we needed a top team to work their magic on the new TopCashback ad. Joining us again is the star of the ad, Rich Keeble who you may remember from our previous advert. Can you spot the hippo's cameo in this ad?
Directing was Phil Hawkins, an award-winning director from Manchester, working with director of photography Ed Moore, whose main unit credits include Shetland, Vera, Red Dwarf and Drifters, while he has also worked on Doctor Who and Poldark as second unit DP.
A lot of work has gone into the advert and we hope you all like it. Why not let us know what you think in the comments section below?
