Have you seen our NEW TV Ad?

images/Campaigns/tvad/blog-tvad-131017.jpg

We have some exciting news to tell you about - our new advert is about to hit TV screens across the country.

While the top-hat-wearing fibreglass hippo may have gone (surely you remember that from our last advert), we think our new one is bigger and better. The message remains the same - to tell people of the great savings they can make when shopping online through us.

If you want to find out more about our ad, you will find all the details below.

Our fifth TV commercial aired for the first time on Sunday, October 15th and will feature on prime and daytime TV channels covering ITV1, Channel 4, Five and Sky! So, make sure you keep your eyes peeled for it over the next few months.

However, if you just cannot wait to see it, why not watch our new ad on YouTube below? You can be entered into our prize draw to win up to £300 for watching and commenting on the video:

New TopCashback 'On Top' TV Advert Competition - 2017

 

If you don't want to enter our competition, watch it on YouTube here.

 

The Top Concept Behind the Ad

 

You will notice that the word top is regularly mentioned by the ‘TopCashback Man’ (played by Rich Keeble) as he strides seamlessly from scene to scene. For extra brownie points, tell us how many times we mention the word top in our new advert (leave a comment below if you think you’ve got it).

While we thought it would be a great idea to play on our brand name, it also helps us to get across, in short, how cashback works: cashback on top of your online shop and explains our company ethos; to be the top cashback site to save money, with the top rates and retailers around.

You may notice some of our badges and awards in the advert; we’re glad to say, with feedback from our members that we’re the top trusted cashback site, with the public voting us Cashback Site of the Year for two years running in the Moneyfacts Consumer Awards and our members giving us a score of 9.3 on TrustPilot. It’s something we’re exceptionally proud of and want to share with people yet to discover the cashback craze.

 

Behind the scenes with the Top Team Behind the Ad

With our new top concept to demonstrate categories and savings to be made, we needed a top team to work their magic on the new TopCashback ad. Joining us again is the star of the ad, Rich Keeble who you may remember from our previous advert. Can you spot the hippo's cameo in this ad?

Directing was Phil Hawkins, an award-winning director from Manchester, working with director of photography Ed Moore, whose main unit credits include Shetland, Vera, Red Dwarf and Drifters, while he has also worked on Doctor Who and Poldark as second unit DP.

As you’d expect there were a few bloopers which you can view here.

A lot of work has gone into the advert and we hope you all like it. Why not let us know what you think in the comments section below?

Posted on 16 Oct 2017  |  Posted in  Cashback Diary
Comments
moneyhoneez
Top is mentioned 21 times the advert is entertaining
  05 Nov 17 - 23:54
yorkie
Looks a good add
  03 Nov 17 - 11:20
Etripney
Top advert for a top website! Hard to top it really !
  29 Oct 17 - 01:47
Northdirect
It's on top
  26 Oct 17 - 22:32
Meerkat100
Good, flowing advert; maybe could have played with the words 'Cash' and 'Back' too?
  26 Oct 17 - 08:21
Fothers33
Mint advert top to cash back 🎩🏧⬅️(^_-)K
  24 Oct 17 - 23:10
Adzz1988
Top is mentioned 21 times. Love TopCashback ive earnt £159 since August wish id of known about this before :)
  24 Oct 17 - 12:46
CMilbourn
Useful to get extra cash back on things I am going to buy and also sometime there are extra discount codes which are always a bonus!
  22 Oct 17 - 15:19
leedsbargaintart64
Top ad with a top message !
  22 Oct 17 - 12:48
Erica_Steele
It's like having the 'key to the door'. 21 times top is mentioned, 21 reasons to be happy with saving. Topcash is an excellent concept, a great way to save without having to put tangible money away, you don't notice the savings which soon add up, I use mine as a Christmas savings scheme. I have to be honest the advert is a tad cheesy but it's certainly memorable and to the point. Great work
  21 Oct 17 - 16:04
rhannah
I like cashback. I don't like adverts.
  20 Oct 17 - 04:29
sgray34200
It was ok but a bit simple to.Be honest
  19 Oct 17 - 21:08
seaviews
Great!
  19 Oct 17 - 07:12
lt767
So there's a limit to the number of original ways to use 'Top' but when you have already seen past adverts it is repetitive and unoriginal. Also, I find that bloke a bit irritating. Need to be more original.
  19 Oct 17 - 00:31
shirleyhbuk
Nobody will forget the name, it's top Cashback.
  18 Oct 17 - 21:28
seaviews
Great!
  18 Oct 17 - 17:44
NINGALOO
Great advert, love using your site and earning a little cashback reward everytime I shop.
  18 Oct 17 - 17:32
Lydia_McN
Top is mentioned 21 times :)
Overall it’S a fun and entertaining advert. I liked how it flowed in between scenes, and all the shopping categories were covered (fashion, food, insurance, etc).
The dog that he took for a walk was very cute too.
  18 Oct 17 - 17:13
martyn2906
Great advert, light hearted, funny and to the point!
  18 Oct 17 - 11:37
sandramay
Fantastic advert! Top is mentioned 21 times
  18 Oct 17 - 11:21
mariemedler
Clear, to the point and best of all, promoting the best cashback site i've used in year. Winning all round!
  18 Oct 17 - 09:52
YogaGirl
Great advert, colourful, interesting, easy to follow and memorable
  18 Oct 17 - 09:48
rees11
I like the new advert, its fresh, it's currant and it should attract new members.
Maybe in your next advert you could get Rich Keeble to interview long term TopCashbackers who will always go through your website to do there shopping.
With the word top in your advert, Rich Keeble said it 20 times and then it was said once in the song at the end so total 21 times
I wish you could air the bloopers version on tv, I love it
  18 Oct 17 - 09:20
bigblueamazon
Great advert - simple, direct, to the point!
The word top is mentioned 19 times.
  18 Oct 17 - 09:19
bigblueamazon
Great advert - not too annoying, nice and friendly, simple and direct - not like so many other adverts that are so pretentious and complex you haven't got a clue what they're promoting! Love it, love Topcashback <3

Top is mentioned 21 times!
  18 Oct 17 - 09:16
kl90
Wow!!!Wow!!!Wow
Top was mentioned 21 time.
This is great advert. It's stays on your mind.And it's very easily shown where you can get cashback. It's will defenetly get new members with this new advert.
I love Topcashback advert.Ideas and competitions.
I will defenetly show this advert to my family and friends.See if they join Topcashback. Xxx
  18 Oct 17 - 09:12
Beth353
It is a great advert! And Top is mentioned 20-21 times?
  18 Oct 17 - 08:00
bbeagrie1
Great advert. Love Topcashback
  18 Oct 17 - 07:24
WonderSharon
Love this advert!
I like the walking though a journey idea!! It's top!!
  18 Oct 17 - 06:32
bonstermunch0711
It will stick in your mind, as it won't let you forget Top Cashback, so will lure in new users.
  18 Oct 17 - 06:21
andythw
No doubt what the advert is for.
  17 Oct 17 - 22:22
antheacarol
Top advert for Top Cashback
Top is mentioned 21 times .
The advert is fresh and entertaining
  17 Oct 17 - 21:04
antheacarol
Top advert for Top Cashback
Top is mentioned 21 times .
The advert is fresh and entertaining
  17 Oct 17 - 21:03
shabbird
Like all the main sections like fashion, insurance, retail gets covered just like the website.

Good advert and getting people to identify top with TopCashback.
Missed opportunity of maybe a shopping trip of getting a "top"

Shabbir
  17 Oct 17 - 20:53
shabbird
Nice advert. Didnt spot the hippo man. Saw it 3 times.
  17 Oct 17 - 20:24
Nikita5
I like the way what Rich is holding changes as he goes into a different scene, it's clever.
  17 Oct 17 - 19:43
Ronnie1802
A top advert for a top company. TopCashback is tops!
  17 Oct 17 - 19:20
Ronnie1802
It’S a great advert which certainly gives a top company some great airtime. TopCashback is just top!
  17 Oct 17 - 19:18

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