How does the Iceland Bonus Card work? Our simple guide

Do you shop regularly at Iceland, or use them to stock up on essentials and frozen goods? Signing up for the Iceland Bonus Card is an easy way to get more bang for your buck and it’s free to join.

The Iceland Bonus Card works half like a loyalty scheme and half like a top-up card. It offers top-up bonuses, Bonus Card prices, exclusive rewards, and more.

Let’s dig into the details about how the Bonus Card works, how to use it, and what you’ll get.

How does the Iceland Bonus Card work?

Just like most supermarket loyalty cards, the Bonus Card gives you access to exclusive deals and member prices.

The difference lies in their ‘pounds not points’ feature, as it works like a top-up card as well; load money onto your top-up to spend on your grocery shop. Add money to your card and get a 5% bonus to the amount.

You can use your Iceland card in store or online to pay for your shopping, so it just makes sense to ‘top up before you shop’ and get a little extra back.

We love this feature of the Iceland loyalty card, as it means you can track exactly how much you’re spending and get a little bonus when you do. After all, we love cashback in all forms.

What benefits will you get?

Let’s get straight down to it: what goodies do you get when you sign up for an Iceland loyalty card?

 Get 5% cashback: top up £20 to your card and get a £1 bonus. You don’t have to add £20 all in one go, but once you’ve reached that amount, the £1 will automatically be added to your balance.

 Iceland over 60s discount: every Tuesday, members over the age of 60 can bag a 10% discount on their in-store food shop. Simply scan your card and show your ID to claim (in-store only).

 Free delivery: get free delivery when you spend £40 online, or get a free home delivery service when you spend £25 in store (so you don't have to carry it all home!).

 Exclusive rewards: Bonus Card offers vary, so you might find a different one each time you check. When we looked, there was a 90-day free trial with BookBeat for audiobooks and ebooks. There was also a free trial pack of Banjo Robinson worth £11.99 when you paid £1 postage.

 Competitions & prize draws: every now and then, Iceland host competitions and prize draws for members. Enter for your chance to win.

 Christmas bonus: top up your card with £100 before 4th November and get a £10 bonus. You don’t have to top up all in one go, and you’ll still earn £1 for every £20, meaning a total of £15 for free. You’ll receive your £10 before 22nd November and will need to spend it by the 24th December*.

*Based on 2024 dates, subject to change in 2025.

How to register and start using

You can get a digital or a physical Iceland Bonus Card – or both, if you prefer. Registering for your Bonus Card online is the easiest way, and if you download the app, you can access all the deals and scan the barcode right from your phone.

For a physical card, you’ll need to head in store to receive one. You’ll also need to register it via your online account, so there’s an extra step involved.

If you decide to download the app, you’ll need to link your card to start using it, but you’ll only need to do this once.

Load your card with money online, in-app, or in store by telling the cashier how much you’d like to top up. Your balance will then be reflected on your account for you to spend at Iceland.

You can spend your Bonus Card balance at any online or physical Iceland store, as well as at The Food Warehouse, by scanning the barcode on your physical or digital card.

Iceland Bonus Card vs other loyalty cards

So, how does an Iceland loyalty card compare to other supermarket schemes?

 Their ‘pounds not points’ feature allows you to view your earnings in pounds, like Asda Rewards does. This makes it a bit easier to keep track of what you’re saving and earning, compared to schemes like Tesco Clubcard and Sainsbury’s Nectar. 

 Your 5% bonus comes from topping up your card, rather than as a bonus for spending.

 Frequent promotional offers are available for members, which works in a similar way to most other supermarket loyalty schemes.

 Iceland bonus cash can be spent at Iceland or at The Food Warehouse. Sainsbury’s Nectar scheme is the most similar to this, with a generous amount of retailers accepting Nectar points, like Caffè Nero, Esso, Argos, and several others.

 Once you’ve loaded money onto your Bonus Card, you can’t withdraw it. With points-based schemes like Nectar, Clubcard, and Morrisons More, you can return select physical items you’ve earned points on and your points will be deducted.

 Get a Christmas bonus of £10 if you top up your card by £100 before 4th November, plus £1 per every £20, totalling £15. Most supermarkets offer similar Christmas bonus deals.

A chill way to save at Iceland

The Iceland Bonus Card is a great way to save even more money at the low-cost supermarket. If you’re a regular shopper here, you could save with frequent offers and 5% cashback bonuses.

Even if you only use Iceland for basic items and occasional frozen goods, we still think it’s worth signing up for a free membership card.

Pre-loading your card for a food shop can help you keep track of what you’re spending, and with a bonus when you do so, it seems like a no-brainer to us.