It’s our 21st birthday! And there are a lot of other numbers bundled with those 21 years.
Since we first put our name out there into the world, we've achieved lots of things we're proud of.
In that time, we've amassed over 25 million members around the world. We also know that our dedicated members save, on average, more than £300 a year at over 6,000 brands.
Over their lifetime, some of these dedicated members save £1,100 or more, just by using our service when they shop.
All in all, we're as proud of these numbers as we are of the support and the hard work from both our colleagues and members. Without that, there is no way we could have given out more than £1.1 billion in cashback in those 21 years.
On birthdays like this, it's important not just to look at how we're doing now, but where everything started and how we plan to help our members throughout their lives going forward.
Let's take a look.
Chapter Zero: How we got here
When we first started, TopCashback was not the 300-employee-strong company operating across many different countries it is now. Back in 2005, it was a handful of people around a kitchen table in Uttoxeter.
The website sprang from a very simple idea: what if affiliate marketing could save people money on their online shopping and everyday spending? And what if, rather than keeping some of that money for the business, we gave every penny of it to our members? They're the ones doing the shopping, after all.
In the more than two decades since, TopCashback has grown from a small British startup into an industry leader.
As the UK's leading cashback site, with 10 Moneyfacts.co.uk Cashback Site of the Year awards to our name, it's fair to say we've left the Uttoxeter kitchen table behind – at least in some ways.
A lot has changed, we can't deny that. We've grown, hiring more than 300 employees. We've opened offices in London, Bolton and New Jersey, and websites in China, the US, Germany, Australia, and many more besides.
We've expanded, now having close partnerships with over 6,000 brands you can earn money when shopping at.
We've diversified, trying to find more ways to save you money and more ways to use your account earnings.
Part of this is because of our changing world. We want to cater to today's shopper, and tomorrow's as well. People shop very differently from how they did in 2005, and the technology we use ourselves has changed as well.
There's not an area of our company, all of which work to put cashback straight into your account, that hasn't been transformed.
Many things, however, have stayed the same.
It's not just the faces, including our founders and some employees who've been with us through many different offices, versions of the site, and years. It's not just the members, the most dedicated of whom have been saving money with us for decades now.
The thing we've held onto is that idea of saving our customers as much as we can. Having the UK's highest cashback, guaranteed.
Doing all we can to receive exclusive cashback rates and making sure our members get every penny.
Striving to reward your online purchases, whether they're small everyday bits, major life decisions, or an expensive treat every now and then.
Over the last 21 years, our members haven't just been shopping – they've been building lives. From student days to weddings, first homes to growing families, TopCashback has been there helping them save along the way.
Chapter One: Starting out in life
Many of our members start using us the moment they have a bank account, money to spend online, and important things to spend it on.
Whether you’re finishing school, starting at college or university, or taking your first steps into the world of work, a TopCashback account helps you buy the things you need with confidence and stretch those early pay packets further.
Our cashback offers cover so much of the transition to adulthood, especially those day-to-day purchases that add up over time. You can discover deals with fashion retailers, especially for work clothes or other smart wear to put your best foot forward.
We have plenty of brands selling office equipment or tech, ranging from high-end laptops to the fundamentals like chairs and desks.
If you're commuting to your first job, or any later ones, you can use your membership to get cashback on train tickets, car insurance, and more from leading brands in those spaces.
Now that your phone is your responsibility, we're partnered with UK retailers for handsets and contracts, as well as broadband providers to help you stay connected.
As our members start out, whether as students or young professionals, we're there with them, offering rewards and payouts to help them with this new, infinitely more complicated stage of life.
Penelope J found TopCashback when she first entered the world of work:
That's not where the road ends. As you move past this early stage of adulthood and your shopping habits change, we're still here with the best offers we can find as you build your career, establish yourself in life, and maybe throw a little more money around.
Chapter Two: Buying your first car
You didn't think we'd miss this major milestone in so many members' lives, did you?
There are so many costs associated with learning to drive and owning a car, and we've helped so many members at every step of the way. You can earn cashback on driving lessons, insurance, car parts, accessories, and car maintenance.
If the costs of a new car are daunting, we can help make things easier.
Chapter Three: Moving into your first home
There's almost no life event more significant, or with more potential costs, than moving house. TopCashback members, both renters and buyers, have enjoyed the cashback rewards we offer at this crucial step for years.
It's a time when every pound needs to go as far as it possibly can, and that's one of our specialities. If you can add cashback to even a few of the major spends that come from moving, you might be surprised at how much you can get.
After all, it's not just about putting money down for the place you're moving into. There are so many extra tasks, and then so many things you want to do to make it a proper home.
Our members have gone through TopCashback for moving vans and removal services. They've used us for buying furniture, appliances, paint, cleaning supplies, and even garden essentials.
We're also partnered with home insurance suppliers and comparison companies, energy companies, and other utilities. Our tools can help you find a deal on your broadband, while getting cashback at every step you take with us.
Whether it's your favourite brands for furniture and decoration, or a new utilities provider, you can use us to search offers and set up your new home with confidence.
Lucy B used her cashback know-how to cut the costs of renovating her first home:
“We renovated our first home last Christmas – we rinsed the Black Friday sales and got cashback. It made a huge difference to how much we could get done in a short space of time.”
Chapter Four: Getting married and starting a family
It's hard to go all-out on some of life's most precious moments without overspending, but some people who join our site have managed over the years.
Asking or agreeing to marry somebody is a time to celebrate, not worry about finances, and we ease the strain where we can. Our partner brands include plenty of jewellers who can supply breathtaking engagement and wedding rings.
Likewise, our members get our exclusive cashback rates on dresses, suits, and other attire. We also have a few fantastic wedding venues among our cashback brands.
That's before we even get to your honeymoon.
Flights, hotels, and package holidays are something we have in spades on our site. You can celebrate your marriage in style and comfort, and get some of the top rewards we offer in the process. In fact, Ben S saved over £100 in cashback when he booked his honeymoon.
Weddings are expensive; there's no getting around it. However, members might find their annual cashback earnings are a lot higher than they expect if they get everything they possibly can with us.
Ashley C told us:
If you've decided to start a family, that's an equally important and treasured time we can help with as well.
Over 21 years, members have earned over £4.3 million in cashback on baby and family purchases, including baby furniture, clothes, safety equipment, and plenty besides.
Safety, comfort, and health are not things to compromise on, and we want to make sure our members can afford quality.
Families aren’t just made up of humans, as any pet owner can tell you. As a company with plenty of animal lovers, we want every member of the household looked after, whether they’re on four legs or two.
That’s why we offer cashback on pet supplies from food to toys to grooming products. With TopCashback Compare, we even stretch this cashback to pet insurance, because their health is every bit as important.
Pet insurance savings can help you out during the most unlikely of times, as Sarah McLeod found:
“I got cashback from my pet insurance policy just when I was debating whether we could go out for a meal or not. We went, and it was lovely getting all the family together before Xmas!”
Chapter Five: Making memories on holiday
While TopCashback is one of the UK's leading cashback sites for day-to-day purchases, that’s not all we can do.
For members who want a little more excitement in their lives, we go above and beyond to secure breathtaking days out, holidays, and other experiences.
Some of our longstanding partners include airlines, hotels, and package holiday companies, with options for family holidays, weekend breaks away, romantic getaways, or even solo adventures for brave travellers.
Nicola R was able to save on two family holidays with TopCashback:
“I had cashback from a holiday booked with TUI. The cashback tracked and paid out after I’d been on the holiday, months later.
It was the most I’d ever had, £999, and it meant I could afford to take my family away again the next year, which I did not think I would be able to afford. I was over the moon.”
But that's not all. Many of our members are high-octane thrill-seekers, which is why we partner with theme parks and similar attractions.
Some like a bit of culture, which is why we work with brands that sell tickets to concerts, plays, and more.
This is an area we've taken great steps in over the years. In particular, our Reward Wallet gives payout bonuses on top of the cashback you've accumulated, with many brands that promise a day out (or longer) you'll remember for a long time to come.
Chapter Six: The everyday
But our core focus remains the biggest sources of our members' spending. We're with you on every step of that journey, but most of that journey isn't weddings, new houses, or holidays.
It's those essentials you buy day in, day out, the small purchases that hold life together and let you treat yourself a little bit.
Through cashback offers, Reward Wallet, TopGiftCards and plenty besides, we give back to our members because day-to-day life shouldn't cost an arm and a leg.
That's why, we like to think, so many people choose TopCashback: because they trust us to try and save them money where we can.
Whether it's groceries, utilities, or online shopping, TopCashback work with as many brands as possible to give back on all of these. If it's insurance or mobile contracts, we've set up TopCashback Compare to help find you deals and give some cashback while you're there.
Those smaller purchases add up, and so does your cashback when you do as much with us as you can.
This is why we're thankful to those members who've been with us for a long time, whether it's one year, nine years, or 21 years, since our very founding.
Looking back: 21 years of savings
The online shopping trips, the purchases made through TopCashback, aren't just numbers.
Every single one of them, the millions of them there are, represents a decision somebody made, and the choice to get some money back while they did it.
Our members save real money on real purchases and get real benefits.
Whether they're saving up for something major or just looking to get a little back toward their next treat, these aren't just stats that make us feel good. They're stories of how we can help people become better off, even slightly.
With that said, let's take a look at how we've helped you, our members, across 21 years:
- More than 17.8 million UK members who have saved with us, and growing every day
- Over 6,000 brands offering cashback as of May 2026
- An average of more than £300 saved per year by our dedicated members, with average lifetime payouts of over £1,100
- Which all adds up to more than £1.176 billion of cashback paid out over 21 years, and we're proud of every penny
Looking forward: The next 21 years
We're proud of what we've achieved, but we can't stop there.
The next generation of savers are just starting the very journey we've described here, and we're going to do everything we can to support them, and the generation after that, and the generation after that.
The same development we spoke of earlier is still ongoing. On a technological front, we're refining our website, processes, and more to make your cashback quicker and easier.
With shopping habits, we're striving to stay up to date with how markets and customers are changing.
We don't wait; we find the brands you love and try to bring them onsite.
Looking toward the future, we're refusing to rest on our environmental laurels. Green cashback is a core commitment of ours, alongside everything else we can do to help the planet.
For 21 years, we've helped our members keep more of their money through life's biggest moments. Whatever the next chapter brings – first homes, new careers, growing families or adventures still to come – we'll be here helping make every purchase go a little further.
What's your favourite thing you've bought with cashback through TopCashback? What would you like to see from us going forward? Let us know below and help us shape the next bit of this long journey.