Amazon Prime Day is one of the biggest shopping events in the calendar. For a few days a year, Amazon prices drop to some of their lowest throughout the year. While all customers can get great savings on millions of products, Prime members get the best deals, with prices slashed by vast amounts.
Any Amazon price tracker will show that Prime members saved significantly in October 2026, when the last Prime Day event took place.
There are new deals all the time on Amazon, but when the next Amazon Prime Day rolls around in 2027, you can expect to get even better prices on products from Amazon and other top brands.
Whether you have an Amazon Prime membership or not, you don't want to miss out on the lightning deals on the market for Amazon Prime Day. Read on for a round-up of the exciting deals from the most recent Amazon Prime Day.
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The best deals in this Amazon Prime Day Sale
October's Amazon Prime Day sale was another success for many shoppers. Thousands of items across every category in the Amazon store were available with huge discounts. However, some deals stood out from the rest.
From Amazon devices to tech to toys and games, here are our top picks for the exclusive deals Amazon offered Prime members.
We keep these deals up until the next Amazon Prime Day so customers can see what sort of bargains they might be in for next time. The deals shown below were active on the last day of the Amazon Prime Big Deal Days in October 2026.
Amazon devices Prime Day deals
Amazon are hardly about to miss out on their own discount season. If you've ever wanted a Kindle, an Amazon Echo, or any of their other tech, Prime Day offers some of the best prices these items have ever sold for. Even better, these items have their prices cut early, even ahead of Prime Day proper.
What's more, TopCashback can help you get even cheaper prices on Amazon products. Amazon are one of our trusted partners for cashback. Whenever you buy an Echo, Ring, Fire Stick, or Kindle from the pink link after clicking on the green Amazon cashback button below, we pay you back part of your purchase.
This stacks with Prime Day discounts, effectively making it a double bargain on some of the best-selling Amazon products.
Amazon Kindle Colorsoft
Discount: 40% off
Price: £289.99 £174.99
Price after cashback: £170.85
A premium version of the iconic Amazon Kindle that comes with vibrant colour. Now, you can bring books and works of art to life with all the colours of real life, bundled with the convenience of a digital Kindle.
Where to buy: Amazon
Amazon Echo Dot Speaker
Discount: 63% off
Price: £79.99 £29.99
Price after cashback: £29.37
The Amazon Echo Dot is a high-quality Amazon smart speaker that combines sleek design with functionality. It responds to your voice and plays your favourite music, among a host of other features.
Where to buy: Amazon
Amazon Ember Smart TV 32-Inch
Discount: 48% off
Price: £249.99 £129.99
Price after cashback: £127.28
Get the latest in hands-free watching with this Amazon Ember smart TV. Choose from hundreds of channels and all your streaming services with just your voice, all in stunning high definition.
Where to buy: Amazon
Amazon Ring Digital Doorbell
Discount: 65% off
Price: £129.98 £44.99
Price after cashback: £44.06
Keep your home safe and secure with this digital video doorbell. Learn who is at your door with one look at your phone, set up an answering machine for visitors, all with easy installation.
Where to buy: Amazon
Amazon Fire HD 8 Tablet
Discount: 48% off
Price: £124.99 £64.99
Price after cashback: £63.63
Browse, stream, and game for less with the ease and convenience of an Amazon Fire tablet. HD video, improved performance, and long battery life make this a top-tier choice for tablet fans.
Where to buy: Amazon
Tech deals
It's not only Amazon that slash the cost of new products for Prime Day. Dozens of top tech brands offer some of their lowest prices to customers on everything from TVs to game consoles to smart watches.
Wireless Beats Solo 4 headphones
Discount: 53% off
Sale price: £199.95 £94.05
One of the biggest names in wireless headphones. This offering from Beats has over 50 hours of battery life, ear covers for maximum comfort, and custom drivers for the perfect sound for all your needs.
Where to buy: Amazon
Ninja Foodi PossibleCooker, 8-in-1 8L
Discount: 14% off
Sale price: £149.99 £129.99
Combine ease of cooking with the taste of luxury with this 8-in-1 slow cooker. Make stews, sauces, curries, briskets, meat, and much more with up to eight portions at a time.
Where to buy: Amazon
Home deals
If you want great deals on kitchen gadgets, smart home appliances, and other things you can use around the house, you should check out the Prime Day sale. You can reinvent your home from top to bottom for far less with these bargains.
Silentnight Miracoil Ortho Mattress
Discount: 22% off
Sale price: £317.28 £247.15
This mattress is engineered with springs specially designed to support your back and spine. Ideal for people with back pain or who just want a peaceful night's sleep.
Where to buy: Amazon
Shark PowerPro Cordless Stick Vacuum
Discount: 37% off
Sale price: £269.99 £169.99
The ultimate in vacuuming convenience, this Shark cleaner will help you get even the toughest corners in your house without ever getting tangled up.
Where to buy: Amazon
Beauty deals
If you want make-up, skincare, and other beauty products for half price or better, then Prime Day is the best time for you to restock with some of your favourites.
Elizabeth Arden Cream Skin Protectant
Discount: 15% off
Sale price: £14.21 £12.07
Protect your face, your hands, and everywhere else with this eight-hour protecting and nourishing cream. It hydrates, shields against weathering, and leaves your skin feeling smooth and healthy throughout the day.
Where to buy: Amazon
Remington Keratin Protect Hair Straightener
Discount: 42% off
Sale price: £59.89 £34.99
Get a sleek look to your hair while reducing the harm. This five-temperature hair straightener uses a floating plate and moisture monitoring to reduce damage to your hair by up to three times.
Where to buy: Amazon
Entertainment deals
It's more than just essentials on sale in previous years’ Prime Day events. Get toys, games, books, and more at some of their cheapest-ever prices, such as those below.
Nintendo Switch 2
Discount: 15% off
Sale price: £419.99 £354.99
Get a fan-favourite games console with access to all your favourite Nintendo franchises, all for less this Amazon Prime Day. Other bundles, also discounted, come with games thrown in.
Where to buy: Amazon
LEGO Icons The Lord of the Rings: Barad-dûr
Discount: 15% off
Sale price: £399.99 £339.89
Celebrate LEGO history and one of the most beloved fantasy film trilogies ever made with this icon. Assemble Sauron's infamous fortress at a bargain price.
Where to buy: Amazon
What and when is the Prime Day sale?
The last Amazon Prime Day ran from October 6th to October 7th, 2026. The next will probably be in June or July 2027.
Amazon Prime Day is one of the biggest shopping days to add to your calendar, and one that beefs up your Amazon Prime member's benefits. In short, it's one of the best days for deals on Amazon short of Black Friday.
Despite its name, Amazon Prime Day lasts several days and happens twice a year. There is a four-day event in June, the flagship festival for Amazon Prime Day. However, there's a second event that takes place in October, which still offers Amazon lightning deals you don't want to miss out on.
Amazon UK customers can get Prime Day tech deals, homeware bargains, entertainment discounts, and more.
They've been able to do so since July 2015, when Amazon held their first Prime Day. Given that there are deals still available a decade later, it's clear customers appreciate the chance to thin out their Amazon wishlists with huge savings.
One thing to note is that you need an Amazon Prime account to make the most of Prime Day sales. While some brands might offer other deals and drop their prices for everybody, Prime Day itself only cuts costs for Amazon members.
It might not be worth it to join Prime just to get exclusive access to a good sale, especially if you're trying to save money (it costs £95 a year). If access to other benefits like Prime Video and free next-day delivery isn't enough to sway you, but you want access to the Prime Day shopping event, consider signing up for a free trial. You can get the bargains and then cancel your membership before you're charged.
Cashback at Amazon
The average price of Amazon products is rarely better than during Prime Day. It's a great way to save money, whether you're buying noise-cancelling headphones or a standard Amazon Kindle. At TopCashback, we offer another way for you to save on specific Amazon products.
Get £15 cashback for joining TopCashback
We secured this exclusive offer, but our content stays unbiased.
Spend £15+ on Amazon Devices or at any of 5,500+ brands to get £15 back
It's really simple: our site takes just 30 seconds when you buy online.
You do the shopping, we'll track your purchase, and then you'll get cashback in your account to withdraw to your bank or as a gift card.
Here's how to get your £15 offer;
- Click: Click the green button
- Join: Create an account
- Shop: Browse brands on our site
- Buy: Click Get Cashback then make a purchase
- Enjoy: We'll add £15 to your account once we track your purchase
How does TopCashback benefit? We make money when you buy from supported brands, which allows us to offer cashback with no hidden fees.
We have exclusive Amazon deals, offering cashback on select prices. If you're buying a Kindle, Echo, Ring, or Fire Stick (for your TV or tablet), we can offer you money back at no extra cost when you buy.
When you click on our Amazon link and buy one of those devices, they pay us for referring you. When you get your cashback, that's us passing 100% of that money to you.
It's effectively another Amazon discount that stacks with Prime Day deals. If you want an unbeatable bargain, combine the two and pay less than you might expect for a new Amazon Kindle or Echo.
Amazon Prime Day FAQs
Amazon Prime Day should be fairly familiar if you've enjoyed previous shopping holidays like Black Friday. If this year's event is your first time getting Prime Day bargains, however, you might have a few questions. See below for answers.
The next Amazon Prime Day will likely be in June or July 2026. Amazon Prime Big Deal Days ran from the 6th of October to the 7th. The previous Prime Day ran for four days, from June 23rd to June 26th, 2026.
Prime Day doesn't have a fixed length, but the October 2026 Prime Big Deals Day lasted two days. July 2025 was the first time a Prime Day event lasted four days.
Twice a year, usually in July (or June) and October.
Amazon Prime Day offers discounts on a sweeping range of products across its entire website, from air fryers to Amazon Echoes. If you already have Amazon Prime, it's definitely worth checking out the bargains. This is especially true if you use TopCashback for even more money back.
If you're unsure about specific items, use an Amazon price tracker like CamelCamelCamel to see how much of a discount has been applied.
Many brands on Amazon drop prices significantly for Amazon Prime users, giving shoppers another chance to get bargains on thousands of products.
It's very straightforward. People with Amazon Prime accounts get exclusive discounts when they shop like normal on Amazon.co.uk. You don't need to do anything special besides being logged into your account with access to Prime. Even without a Prime account, you can still benefit from great discounts.
Amazon Prime Day usually starts at 00:00 on the first day. The last Amazon Prime Big Deal Days event started at 00:00 on the 6th of October 2026.
Prime your wallet for some Amaz-ing deals
If you like a deal as much as we do at TopCashback, Amazon Prime Day must be one of your favourite times of year. Amazon still provide one of the most convenient ways to shop online. Especially if you have Prime, they're unmatched on delivery time and sheer breadth of items for sale.
With Prime Day, their prices become hard to beat as well. If you've already got a Prime account, then check out the deals in this guide and the countless others on their website.
If you don't have a Prime account, then the deals available might just tip you in favour of one, even if things like access to Prime Video, Prime Reading, and free next-day delivery don't quite sway you.
At the very least, you could get an Amazon Prime free trial at just the right time to get some of the items on your Amazon wishlist for far less!
What are you hoping to get in the October 2026 Amazon Prime Day sale? What did you get a great price on in June? Let us know and help other shoppers grab a bargain in the comments!
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