Amazon Prime Day is one of the biggest shopping events in the calendar, and it's returning this October. For a few days a year, Amazon prices drop to some of their lowest throughout the year. While all customers can get great savings on millions of products, Prime members get the best deals, with prices slashed by vast amounts.
Any Amazon price tracker will show that Prime members saved significantly in July 2025, when the last Prime Day event took place. There are new deals all the time on Amazon, but with the next Prime Day starting October 7th, you can get even better prices on products from Amazon and other top brands.
Whether you have an Amazon Prime membership or not, you don't want to miss out on the lightning deals on the market for Amazon Prime Day 2025. Read on for a round-up of the exciting deals from the most recent Prime Day event, perfect for predicting the cheapest prices for the next sale in October 2025.
Get £15 cashback for joining TopCashback
We secured this exclusive offer, but our content stays unbiased.
Spend £15+ on Amazon devices or at any of 6,000+ brands to get £15 back
It's really simple: our site takes just 30 seconds when you buy online.
You do the shopping, we'll track your purchase, and then you'll get cashback in your account to withdraw to your bank or as a gift card.
Here's how to get your £15 offer;
- Click: Click the green button
- Join: Create an account
- Shop: Browse brands on our site
- Buy: Click Get Cashback then make a purchase
- Enjoy: We'll add £15 to your account once we track your purchase
How does TopCashback benefit? We make money when you buy from supported brands, which allows us to offer cashback with no hidden fees.
The best deals from Amazon Prime Day 2025
Amazon Prime Day last happened in July 2025, and won't happen again until the 7th of October. However, it's always worth checking out the best Prime Day deals from the last event. From Amazon devices to tech to toys and games, here are our top picks for exclusive deals Amazon offered Prime members.
Remember, there's every chance these items drop to some of their lowest ever prices the next time Prime Day rolls around.
Amazon devices Prime Day deals
Amazon are hardly about to miss out on their own discount season. If you've ever wanted a Kindle, an Amazon Echo, or any of their other tech, Prime Day offers some of the best prices these items have ever sold for.
What's more, TopCashback can help you get even cheaper prices on Amazon products. Amazon is one of our trusted partners for cashback. Whenever you buy an Echo, Ring, Fire Stick, or Kindle from the pink link after clicking on the green Amazon cashback button below, we pay you back part of your purchase.
This stacks with Prime Day discounts, effectively making it a double bargain on some of the best-selling Amazon products.
Amazon Echo Pop Speaker
Discount: 56% off
July price: £44.99 £19.99
Price after cashback: £19.49
The Amazon Echo Pop is a simpler Amazon smart speaker that sacrifices almost none of the functionality. It still responds to your voice and plays the best music you enjoy.
Where to buy: Amazon
Amazon Kindle Paperwhite
Discount: 21% off
July price: £169.99 £134.99
Price after cashback: £131.62
The Amazon Kindle Paperwhite is their biggest, most accessible e-book reader. It's designed to provide the most luxurious reading experience possible for fans of any genre.
Where to buy: Amazon
Tech deals
It's not only Amazon that slash the cost of new products for Prime Day. Dozens of top tech brands offer some of their lowest prices to customers on everything from TVs to game consoles to smart watches.
HP Chromebook 14'' Laptop
Discount: 44% off
July price: £249.99 £139.99
A straightforward and effective laptop for people who aren't looking to show off. An HP Chromebook is more streamlined, letting you use Chrome's impressive features without getting bogged down.
Where to buy: Amazon
Sony WH-1000XM4 Headphones
Discount: 27% off
July price: £229 £168.15
A pair of high-definition headphones with a built-in microphone for voice calling. Get the best sound quality whether you're listening to music, watching videos, or gaming.
Where to buy: Amazon
Home deals
If you want great deals on kitchen gadgets, smart home appliances, and other things you can use around the house, you should check out the Prime Day sale. You can reinvent your home from top to bottom for far less with these bargains.
Silentnight Miracoil Ortho Mattress
Discount: 49% off
July price: £399.99 £201.67
This mattress is engineered with springs specially designed to support your back and spine. Ideal for people with back pain or who just want a peaceful night's sleep.
Where to buy: Amazon
Ninja Foodi Dual-Zone Air Fryer
Discount: 43% off
July price: £218.99 £124.99
The iconic air fryer is more affordable than almost ever before. Complete your kitchen with the best way to cook all kinds of meals, from simple meat dishes to full roast dinners.
Where to buy: Amazon
Beauty deals
If you want make-up, skincare, and other beauty products for half price or better, then Prime Day is the best time for you to restock with some of your favourites.
Elizabeth Arden Cream Skin Protectant
Discount: 52% off
July price: £31 £14.99
Protect your face, your hands, and everywhere else with this eight-hour protecting and nourishing cream. It hydrates, shields against weathering, and leaves your skin feeling smooth and healthy throughout the day.
Where to buy: Amazon
Remington Keratin Protect Hair Straightener
Discount: 57% off
July price: £120 £51.50
Get a sleek look to your hair without all of the consequences. This five-temperature hair straightener uses a floating plate and moisture monitoring to reduce damage to your hair by up to three times.
Where to buy: Amazon
Entertainment deals
It's not just essentials on sale in previous years’ Prime Day events. Get toys, games, books, and more at some of their cheapest ever prices, such as those below.
Sony PlayStation 5 Digital Edition Slim
Discount: 23% off
July price: £429.99 £329
This Amazon Prime PlayStation deal makes it more affordable than ever to get the current gen of games consoles. Even without a disc drive, this slim model has everything you need to play the best selection of AAA games around.
Where to buy: Amazon
LEGO Star Wars Millennium Falcon 75357
Discount: 25% off
July price: £74.99 £54.99
Celebrate LEGO history with one of the most famous starships to grace the LEGO Star Wars range. This collector-sized model fits on a shelf or desk and comes with a stand to make a perfect display piece.
Where to buy: Amazon
What and when is Prime Day?
Amazon Prime Day is one of the biggest shopping days to add to your calendar, and one that beefs up your Amazon Prime benefits. In short, it's one of the best days for deals on Amazon short of Black Friday.
Despite its name, Amazon Prime Day lasts several days, and happens twice a year. There is a four-day event in July, the flagship festival for Amazon Prime Day. However, there's a second event that takes place in October, which still offers Amazon lightning deals you don't want to miss out on.
The second Amazon Prime Big Deal Days event in 2025 is set to start on the 7th of October and last until the 8th.
Amazon UK customers can get Prime Day tech deals, homeware bargains, entertainment discounts, and more.
They've been able to do so since July 2015, when Amazon held their first Prime Day. Given that there are deals still available a decade later, it's clear customers appreciate the chance to thin out their Amazon wishlists.
One thing to note is that you need an Amazon Prime account to make the most of Prime Day sales. While some brands might offer other deals and drop their prices for everybody, Prime Day itself only cuts costs for Amazon members.
It might not be worth it to join Prime just to get a good sale, especially if you're trying to save money (it costs £95 a year). If access to other benefits like Prime Video and free next-day delivery isn't enough to sway you, but you want access to the Prime Day shopping event, consider signing up for a free trial. You can get the bargains and then cancel your membership before you're charged.
Cashback at Amazon
The average price of Amazon products is rarely better than during Prime Day. It's a great way to save money, whether you're buying noise-cancelling headphones or an Amazon standard Kindle. At TopCashback, we offer another way for you to save on specific Amazon products.
Get £15 cashback for joining TopCashback
We secured this exclusive offer, but our content stays unbiased.
Spend £15+ on Amazon devices or at any of 6,000+ brands to get £15 back
It's really simple: our site takes just 30 seconds when you buy online.
You do the shopping, we'll track your purchase, and then you'll get cashback in your account to withdraw to your bank or as a gift card.
Here's how to get your £15 offer;
- Click: Click the green button
- Join: Create an account
- Shop: Browse brands on our site
- Buy: Click Get Cashback then make a purchase
- Enjoy: We'll add £15 to your account once we track your purchase
How does TopCashback benefit? We make money when you buy from supported brands, which allows us to offer cashback with no hidden fees.
We have an exclusive deal with Amazon to offer cashback on their own devices. If you're buying a Kindle, Echo, Ring, or Fire Stick (for your TV or tablet), we can offer you money back at no extra cost when you buy.
When you click on our Amazon link and buy one of those devices, they pay us for referring you. When you get your cashback, that's us passing 100% of that money to you.
It's effectively another Amazon discount that stacks with Prime Day deals. If you want an unbeatable bargain, combine the two and pay less than ever for a new Amazon Kindle or Echo.
Amazon Prime Day FAQs
Amazon Prime Day should be fairly familiar if you've enjoyed previous shopping holidays like Black Friday. If this is your first time getting Prime Day bargains, however, you might have a few questions. See below for answers.
The next Amazon Prime Day 2025 is the 7th-8th of October, 2025. The previous Prime Day ran for four full days from July 8th 2025, to July 11th.
Prime Day doesn't have a fixed length, but the October 2025 Prime Day will last two days. July 2025 was the first time it lasted four days.
Twice a year, usually in July and October.
Amazon Prime Day offers discounts on a sweeping range of products across its entire website, from air fryers to Amazon Echoes. If you already have Amazon Prime, it's definitely worth checking out the bargains. This is especially true if you use TopCashback for even more money back.
If you're unsure about specific items, use an Amazon price tracker like CamelCamelCamel to see how much of a discount has been applied.
Many brands on Amazon drop prices significantly for Amazon Prime users, giving shoppers another chance to get bargains on thousands of products.
It's very straightforward. People with Amazon Prime accounts get exclusive discounts when they shop like normal on Amazon.co.uk. You don't need to do anything special besides being logged into your account with access to Prime. Even without a Prime account, you can still benefit from great discounts.
In July 2025, Amazon Prime Day started at 12:00am on the first day. The October 2025 event will do the same.
Prime your wallet for some Amaz-ing deals
If you like a deal as much as we do at TopCashback, Amazon Prime Day must be one of your favourite times of year. Amazon still provide one of the most convenient ways to shop online. Especially if you have Prime, they're unmatched on delivery time and sheer breadth of items for sale.
With Prime Day, their prices become hard to beat as well. If you've already got a Prime account, then check out the deals in this guide and the countless others on their website.
If you don't have a Prime account, then the deals available might just tip you in favour of one, even if things like access to Prime Video, Prime Reading, and free next-day delivery don't quite sway you.
At the very least, you could get an Amazon Prime free trial at just the right time to get some of the items on your Amazon wishlist for far less!
What are you hoping to get in the October 2025 Amazon Prime Day sale? What did you get a great price on in July? Let us know and help other shoppers grab a bargain in the comments!