The problem with most financial products and institutions is that they focus on one thing only — making a profit. But that’s not what motivates us at QuidCycle. We’re driven by people, and finding a sound, practical and ethical way to help hardworking households in tough economic times, when everyone’s feeling the pinch.

We’ve built our business model by putting ourselves in our customers’ shoes. Cripplingly high interest rates make it impossible for people to banish their debts. But on the other hand, people with savings are getting such little interest that their money is shrinking in real terms. We’ve found a way to break this vicious financial circle, by bringing the two parties together.

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