Cath Kidston Ltd was founded in 1993 when designer Cath Kidston opened a tiny shop in London's Holland Park. She began by selling the vintage fabrics, wallpapers and brightly-painted junk furniture she remembered fondly from her childhood. Her clever, witty re-working of traditional English country house style meant that her shop soon became a cult success. Gradually Cath began to design her own prints and products. One of the first was a printed ironing board cover - practical, quirky and with a distinctive floral print; it came to epitomize the Cath Kidston look. The product base has expanded steadily to include an extensive range of homewares as well as women's fashion and accessories and the 2008 launch of the Cath Kids brand.