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The Mothercare brand is an icon of British retailing and was born almost 50 years ago out of an idea to provide parents and parents-to-be with a one-stop-shop where they could find the best quality and most innovative products for their children under one roof. That still remains the central ethos of the Mothercare business today, which is why we have the highest customer recognition of any brand in our market with 91% of newly-pregnant women shopping with us.