You know the feeling when some everyday product lets you down. 'I could have designed this better myself', you think. But how many of us turn our thoughts into actions? James Dyson does. He is a man who likes to make things work better. With his research team he has developed products that have achieved sales of over £3 billion worldwide. In 1978, frustrated with traditional bag vacuum cleaner constantly clogging and not effectively picking up dust and dirt, James Dyson was determined to develop the technology for the first vacuum cleaner with constant suction. 15 years, over 5000 prototypes (5,127) and numerous rejection letters from short-sighted multinationals later, he launched the Dyson DCO1 Dual Cyclone™ vacuum cleaner. Within 2 years, DCO1 became the number one selling vacuum cleaner in the UK and by 1995 Dyson was the best selling cleaner. Researching and developing new products and technology that work better is at the core of Dyson, all of which is carried out at the Dyson