Cadbury World opened on 14th August 1990,[1] on Cadbury's Bournville manufacturing site, and has expanded and developed its content through 'continuous improvement'. Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year, and delivering a respected education programme (linking back directly to the educational advancements and interests of the company's original founding fathers). Whilst not a factory tour, Cadbury World offers its visitors the opportunity to explore and discover chocolate's history, to learn about the origins and story of the Cadbury business - one of the world's largest confectionery manufacturers.